Responsibilities

• Develop operational e-commerce strategies and execute on all initiatives including short and long-term objectives, customer metrics and overall performance
• Leverage data to identify, analyze and report on trends and patterns and use this data to optimize the website
• Partner with the broader digital team on e-mail marketing strategy and calendar to ensure it aligns with overall ecommerce plan and goals.
• Maintain the by day calendar with programming and daily numbers to ensure partners and team are always up to day on the latest results
• Regularly analyze web analytics and business performance for opportunities to maximize digital sales and client engagement/retention
• Collaborate with Ecom Director to execute tasks required to maintain the site including promotions, site content updates, merchandising, product setup and A/B testing ensuring that functionality meets and exceeds company expectations
• Review the site daily with a customer-first mindset; reacting to current business and trends to drive conversion using Google Analytics metrics and inventory reports
• Evaluate issues and effectively communicate technical and non-technical solutions to peers
• Conduct final user testing and quality assurance processes. Collaborate to ensure promotions, site enhancements, and content are properly setup, scheduled, and QA'ed on site prior to launch
• Work with Email and Paid to provide linking strategies that provide the fast path to product and conversion

Requirements

• 3-5 years digital marketing/e-commerce experience
• Extensive knowledge of online marketing, social media, email marketing and content marketing
• A strategic thinker and digital innovator
• Detail-oriented, organized, and self-starting individual
• Highly proficient in Excel with strong analytical skills to inform digital growth and conversion strategies

Benefits

• ColourPop offers a competitive benefits package including vacation time, health benefits, 401k + 100% match, paid holidays, product discounts and more.