Manager, Digital Media Strategy

New York City, NY (On-site)

$120K/yr – $140K/yrManager3+ years expFull time

Posted 21 hrs ago

Job Summary

Own end-to-end paid media programs from strategy and planning through execution and optimization across search, social, and programmatic channels, while coordinating with vendors and internal partners to meet KPIs and reporting.

  • Lead planning, trafficking, and optimization across multi-channel campaigns.
  • Build dashboards and reporting to track performance and inform decisions.

Job Description

Responsibilities

  • Plan and execute paid media campaigns across paid search, paid social (LinkedIn, Reddit), and a high volume of display, text, video and programmatic channels.
  • Manage campaign operations including trafficking, tagging, budget pacing, optimization and performance tracking and communication to stakeholders.
  • Serve as the day-to-day point of contact for media vendors and internal stakeholders.
  • Maintain campaign dashboards and contribute to monthly and quarterly performance reporting.
  • Manage relationships with a high volume of media vendors simultaneously, ensuring tactical execution consistently aligns with business priorities, stakeholder goals, and campaign KPIs.
  • Manage multiple projects simultaneously with clear timelines, structured communication, and strong attention to detail.
  • Proactively research and recommend new tactics, channels, tools and media opportunities to drive impact and keep programs ahead of market trends.

Requirements

  • Bachelor's degree in marketing, communications, or a related field preferred.
  • 3+ years of experience in digital media strategy and execution, ideally in a B2B environment.
  • Hands-on experience proactively managing paid media campaigns.
  • Proficiency in campaign management platforms and analytics tools (e.g., Google Ads, LinkedIn Campaign Manager, Google Analytics) preferred.
  • Strong understanding of marketing technology and campaign operations fundamentals including lead capture and CRM workflows.
  • Experience with budget management and media performance reporting and optimization.
  • Self-starter with the ability to build processes, reporting frameworks, and dashboards from the ground up with minimal direction.
  • B2B experience in financial services, data, or technology industries preferred.
  • Excellent communication, stakeholder management, time management, and project management skills.
  • Creative thinker with a process-oriented mindset and the ability to operate independently on a lean team.

Preferred

  • Experience with data visualization tools and project management platforms such as monday.com or similar preferred.
  • Proficiency in campaign management platforms and analytics tools (e.g., Google Ads, LinkedIn Campaign Manager, Google Analytics) preferred.

Benefits

  • Regular full-time ICE employees are eligible for a suite of competitive employee benefits, including healthcare coverage (medical, dental and vision), a 401(k) plan, life insurance, time off, and paid leave for qualifying circumstances.
Intercontinental Exchange Holdings, Inc. logo

Intercontinental Exchange Holdings, Inc.

4.1 Glassdoor

ICE (NYSE: ICE) connects people to data, technology and expertise that create opportunity and inspire innovation. For terms of use, visit www.ice.com/privacy-security-center/terms-of-use

Founded in 1990
Atlanta, Georgia, USA
12K employees (168 in marketing)
71% recommend to a friend
100% CEO approval

Salaries

Posted range

$120K/yr – $140K/yr

Taken straight from the job posting.

See all Intercontinental Exchange Holdings, Inc. salaries

Marketing Team

Marketing Team Size
134 (1% of company)
Median Tenure
7.3 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$49M
Last Raise
$2M
Series Unknown, 10 years ago

Funding History

  • Mar 2016
    Series Unknown
  • Jul 2015
    Seed • $2M
  • Jan 2008
    Series Unknown • $47M

Traffic Signals

Monthly Visitors
930K
Monthly Google Ads Budget
$8.2K
Traffic Source Mix
Search
33.2%
Direct
52.6%
Referral
9.1%
Social
4.1%
Paid
0.9%

Headcount Trend

Current headcount: ~11.6K

Recent News

Intercontinental Exchange Holdings, Inc. logo

Manager, Digital Media Strategy

Intercontinental Exchange Holdings, Inc. · New York City, NY · On-site