Responsibilities

• What You’ll Do
• Manage the organization’s lifecycle marketing strategy across email, SMS, and other owned channels, aligning fan journeys and communications with business priorities across ticket sales, retention, engagement, and revenue.
• Develop audience segmentation and targeting strategies based on fan behavior, purchase history, engagement, interests, geography, lifecycle stage, and other relevant signals to ensure fans receive the most relevant message possible.
• Manage campaign creation across copywriting, design briefs, and building within Salesforce Marketing Cloud (email platform) and Attentive (SMS platform).
• Lead the email marketing program in Salesforce Marketing Cloud. Writing, designing and building the campaigns that maximize unique clicks, conversions, revenue, and downstream fan engagement rather than simply optimizing for opens or sends.
• Determine the audience, objective, offer, message, timing, cadence, CTA, and journey for each campaign.
• Develop and optimize automated fan journeys including welcome, nurture, conversion, post-purchase, re-engagement, retention, and other lifecycle programs that move fans toward deeper engagement with the club.
• Manage fan database growth strategy, identifying and executing new ways to increase the size and quality of the club’s opted-in audience.
• Partner cross-functionally to ensure list-growth opportunities are built into the fan experience, including matchday signage, concourse activations, stadium touchpoints, digital experiences, and other opportunities to capture fan information and consent.
• Establish testing and optimization roadmaps across subject lines, creative, offers, calls-to-action, send times, segmentation, cadence, and journey structure to continually improve engagement and conversion.

Requirements

• Manage the organization’s lifecycle marketing strategy across email, SMS, and other owned channels, aligning fan journeys and communications with business priorities across ticket sales, retention, engagement, and revenue.
• Develop audience segmentation and targeting strategies based on fan behavior, purchase history, engagement, interests, geography, lifecycle stage, and other relevant signals to ensure fans receive the most relevant message possible.
• Manage campaign creation across copywriting, design briefs, and building within Salesforce Marketing Cloud (email platform) and Attentive (SMS platform).
• Lead the email marketing program in Salesforce Marketing Cloud. Writing, designing and building the campaigns that maximize unique clicks, conversions, revenue, and downstream fan engagement rather than simply optimizing for opens or sends.
• Determine the audience, objective, offer, message, timing, cadence, CTA, and journey for each campaign.
• Develop and optimize automated fan journeys including welcome, nurture, conversion, post-purchase, re-engagement, retention, and other lifecycle programs that move fans toward deeper engagement with the club.
• Manage fan database growth strategy, identifying and executing new ways to increase the size and quality of the club’s opted-in audience.
• Partner cross-functionally to ensure list-growth opportunities are built into the fan experience, including matchday signage, concourse activations, stadium touchpoints, digital experiences, and other opportunities to capture fan information and consent.
• Establish testing and optimization roadmaps across subject lines, creative, offers, calls-to-action, send times, segmentation, cadence, and journey structure to continually improve engagement and conversion.
• Analyze campaign and audience performance, going beyond surface-level metrics to understand unique clicks, conversion rates, revenue, purchase behavior, unsubscribe rates, list growth, and the incremental impact of lifecycle communications.

Preferred

• SMS & Emerging Channels: Familiarity with SMS marketing and platforms such as Attentive preferred but not required.
• Email Marketing Expertise: Strong understanding of email strategy, creative, deliverability, cadence, testing, and performance optimization. Experience with Salesforce Marketing Cloud strongly preferred.

Benefits

• Red Bull New York provides comprehensive benefits offerings to all full-time employees. Our benefits include medical and dental insurance, 401(k) plan, flexible spending accounts, tuition reimbursement, life insurance, health and wellness benefits.