Responsibilities

• Take an ownership mentality to management of the web, social, and email channels, ensuring end-to-end continuity of experience between channels and overall excellence of presentation.
• Collaborate with cross-functional teams, including marketing strategy, communications/PR, corporate social responsibility, clinical ops, sales, and other business units to develop various channel strategies aligned with business objectives and target audience needs.
• Support marketing initiatives with comprehensive engagement plans utilizing all necessary channels within the position’s area of responsibility.
• Coordinate creative production with agency partners and internal resources to generate new executions as needed. Innovation & experimentation are necessary.
• Design & execute automated email journeys to support key customer engagement points, lead nurture opportunities, and other marketing initiatives. This includes defining audience lists for campaign activations.
• Manage operation of the BrightEdge platform to improve site SEO, perform keyword and competitor research, and identify opportunities for content development & refinement.
• Incorporate marketing tracking and attribution strategies into all campaigns and executions to ensure complete funnel view of campaign performance.
• Monitor performance metrics, such as click rates, page views, engagement rates, and conversion rates, and leverage insights to refine channel strategies and optimize campaign effectiveness.
• Manage webinar development and deployment to support customer engagement, clinical, and sales operations.
• Curate existing web content and work to sunset/retire pages or experiences once they have reached the end of their useful life.

Requirements

• Bachelor's degree in communications, marketing, or related field. Additional years of qualifying work experience may be considered in lieu of education.
• 6-8+ years of progressive experience in communications planning, health insurance marketing, marketing automation, and marketing channel management, health plan/payor experience required.
• 3+ years of managing direct reports.
• Ability to incorporate multichannel activations into a larger strategic marketing framework, while maintaining a direct approach to execution
• Strong business acumen and marketing acumen/discipline.
• Fluency in campaign tools for audience development and activation
• Knowledge of SEO best practices and web content optimization techniques
• Proficiency in Sitecore CMS or other comparable systems (e.g., WordPress, Drupal).
• Excellent communication, collaboration, and project management skills.
• Ability to multitask, prioritize assignments, and thrive in a fast-paced, deadline-driven environment.

Preferred

• Creative thinking, critical thinking skills, and a passion for creating unique customer experiences.
• Strong comfort level working with internal and external teams of developers, engineers, and other technical roles with ability to assign, prioritize, and review deliverables.

Benefits

• Competitive pay/salary ranges
• Incentive plan
• Health/Vision/Dental benefits effective day one
• 401(k) retirement plan: company match – dollar for dollar up to 4% employee contribution (pretax or Roth options) plus a 6% annual company contribution
• Robust employee well-being program
• Paid Time Off
• Personal Community Enrichment Time
• Company-provided Basic Life and AD&D
• Company-provided Short-Term & Long-Term Disability
• Tuition Assistance Program