Responsibilities

• Support digital commerce strategy and manage day-to-day performance for assigned business categories across AspenDental.com, contributing to appointment conversion, lead capture, patient engagement, and category growth.
• Execute digital merchandising initiatives, translating services, products, pricing, affordability, clinical proof, patient stories, and other reasons to believe into simple experiences that build trust, confidence, and action.
• Develop a deep understanding of the patient through search behavior, research, analytics, and direct feedback; identify friction and unmet needs and translate insights into patient-first digital experiences.
• Support conversion and lead-capture initiatives, helping create intuitive paths to appointment booking for high-intent patients and effective capture and nurture experiences for patients who need more time or information.
• Manage optimization across content, landing pages, merchandising, personalization, journey pathing, pricing, social proof, and other conversion experiences through structured test-and-learn programs.
• Support category performance measurement, tracking KPIs, identifying opportunities, and connecting digital experience improvements to measurable business results.
• Coordinate the connected digital journey across paid media, organic and AI Search, website, scheduling, CRM, and other digital touchpoints, preserving patient intent as patients move toward care.
• Support the broader patient journey by partnering with Product, Technology, call center, Clinical, and Office Operations to identify friction, improve handoffs, and advocate for simpler patient experiences.
• Build alignment across cross-functional stakeholders and clearly communicate priorities, performance, and recommendations to leadership; may mentor junior team members.
• Partner with Product, UX, Analytics, CRM, and Technology to support capabilities that improve merchandising, personalization, conversion, and patient outcomes.

Requirements

• Bachelor's degree required.
• 3+ years of experience in digital commerce, eCommerce, digital merchandising, digital marketing, conversion optimization, or digital experience.
• People leadership experience is a plus, with an interest in coaching and developing talent over time.
• Strong commercial instincts with demonstrated experience using merchandising, content, pricing, social proof, personalization, and CRO to drive measurable business outcomes.
• Demonstrated ability to simplify complex products, services, or decisions into intuitive digital experiences that build understanding, trust, confidence, and action.
• Strong analytical skills with experience using digital performance data to identify opportunities, build business cases, and lead structured test-and-learn programs.
• Demonstrated ability to contribute to cross-functional initiatives through influence, including across teams where direct ownership does not exist.
• Strong understanding of SEO, AI Search, CRM, onsite merchandising, personalization, experimentation, and conversion optimization.
• Strong communication, organizational, and stakeholder-management skills.
• Experience with Contentful, Google Analytics, Claude, LogRocket, experimentation, and personalization platforms is a plus.

Benefits

• generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match.