Responsibilities

• - Content orchestration and distribution (the core of the role):
• - Runs the weekly RTA Content Flywheel, converting podcast episodes and webinars into multi-format content (hot-take videos, articles, comics, ads) distributed across channels.
• - Publishes podcast episodes and Hot Takes clips to YouTube, Simplecast, Spotify, and the RTA website; writes and posts AEO-optimized companion articles.
• - Writes campaign content across formats: social posts, video scripts, landing and registration pages, direct mail copy, and session titles and abstracts.
• - Owns email execution: the full webinar promotional sequence, pre- and post-event emails, the monthly newsletter, and send execution for product releases and press announcements in HubSpot.
• - Owns SEO and AEO across YouTube and the website, plus post-launch optimization sprints on thumbnails, CTAs, and copy based on performance.
• - Coordinates PR execution: editing press-release drafts, Business Wire uploads, internal distribution, and SME spotlight posts. (Media relationships are shared with the CMO.)
• - Owns the inbound pipeline number: booked meetings and pipeline dollars, with clean handoffs to the SDR team.
• - Manages the AV Specialist and Creative Services Manager as a player-coach.
• - Supports RTA Connect (typically April to October) with event content, registration-driving comms, and LinkedIn activation.

Requirements

• - Owns an inbound pipeline number and can trace marketing effort all the way to sourced revenue.
• - Runs the content engine behind the brand as an orchestrator: turning the podcast, webinars, and campaigns into a steady flow of multi-format content distributed across channels.
• - Writes well and fast across formats leveraging AI, from landing pages and campaign copy to email sequences and companion articles.
• - Leads a small creative team as a player-coach, directing the AV Specialist and Creative Services Manager while setting the quality bar and doing the work alongside them.
• - Does this sound like you? Let’s talk!
• - Owns the inbound pipeline number: booked meetings and pipeline dollars, with clean handoffs to the SDR team.
• - Manages the AV Specialist and Creative Services Manager as a player-coach.
• - Supports RTA Connect (typically April to October) with event content, registration-driving comms, and LinkedIn activation.
• - Inbound pipeline grows every trimester, measured by booked meetings and pipeline dollars.
• - Paid media results, funnel conversion rates, and brand awareness trend up month over month.

Preferred

• - Bonus points if you have read “Extreme Ownership”, “Building a StoryBrand”, “Create Once, Distribute Forever”, “Contagious”, or anything by Robert Cialdini.
• - Active on LinkedIn, who regularly listens to marketing podcasts, and is an avid book reader/listener.

Benefits

• - 401(k) with 6% Safe Harbor match (100% vested day one)
• - Flexible PTO model built on trust and manager-approved time off
• - Cigna Dental, Vision and Medical. PPO and HSA medical plan options with company HSA contributions ($780–$1,950 annually)
• - Garner Health HRA program: up to $1,000 individual / $2,000 family reimbursement opportunity
• - Wellness rewards up to $350 annually
• - Virtual care and mental health support resources
• - Company-sponsored benefits including dental, vision, EAP, life, STD, LTD, legal plan, and identity theft protection options
• - Additional employee perks, wellness initiatives, and discount programs