Responsibilities

• Oversee end-to-end MMM and marketing effectiveness programmes, from scoping and data strategy through to modelling, insights, and activation.
• Ensure robust project governance, including data quality, model validity, and actionable recommendations that drive client impact and business growth.
• Translate complex analytical outputs into strategic narratives and clear actionable recommendations for senior stakeholders and C-suite clients.
• Define, steer, and monitor project roadmaps using Ekimetrics’ methodologies and standards, ensuring delivery aligns with client objectives, profitability targets, and timelines.
• Provide strategic oversight to clients, helping optimise marketing spend, enhance campaign performance, and improve customer segmentation and ROI.
• Support partners and senior managers in client engagement, delivering strategic insights, shaping proposals, and contributing to RFPs/pitches
• Continuously identify and implement innovative approaches to solve client business challenges.
• Line manage multiple team members, overseeing performance, conducting regular 1:1s, performance reviews, and talent assessments, while ensuring high-quality delivery, profitability, and client satisfaction.
• Lead talent development initiatives, including annual talent reviews and career development planning,
• Mentor project teams, guiding analytical workstreams, ensuring quality, and promoting knowledge sharing to develop team capabilities.
• Contribute to project staffing strategy, balancing business priorities, expertise requirements, and team development opportunities
• Recruit, align, and develop resources to build high-performing teams, retaining top talent.
• Encourage collaboration, communication, and knowledge sharing within squads, inspiring team engagement and continuous improvement.
• Serve as the operational and strategic point of contact for key accounts, maintaining strong long-term client relationships.
• Identify cross-sell and upsell opportunities and support global account growth strategies.
• Contribute to the scoping and design of new projects, ensuring business cases align with Ekimetrics capabilities.
• Provide strategic guidance to clients using data-driven insights, helping them understand target audiences, optimise marketing spend, and measure campaign impact.
• Enhance MMM methodologies, automation, tooling, and internal assets to scale delivery excellence.
• Contribute to thought leadership, knowledge management, and innovation initiatives.
• Act as an ambassador of Eki culture, role-modelling Ekimetrics’ core values: Curiosity, Creativity, Excellence, Transmission, Pleasure.