Responsibilities

• Plan and execute CRM campaigns for the US subscriber base, including send planning, content development and adaptation, audience coordination, timing, and channel selection.
• Manage email as the primary CRM channel today and support the introduction of push, in-app, and other channels for the US audience.
• Maintain an accurate campaign calendar and coordinate dependencies so activity launches on time and to a consistently high standard.
• Translate centrally developed lifecycle strategy, segmentation, and campaigns into activity that reflects US audience needs, seasonality, tone, and market context.
• Serve as the primary connection point to London on what is working, what is not, and what the US market needs.
• Support the US Acquisition team with activation execution when dedicated capacity is needed, aligning priorities with the Director of Subscription Growth.
• Own the day-to-day relationship with Legal on US data-protection, consent, and marketing-permission requirements, including CAN-SPAM, TCPA, and CCPA/CPRA.
• Build compliance requirements into campaign planning and execution rather than treating them as a final-stage review.
• Maintain clear processes and documentation to support compliant, consistent activation across channels.
• Monitor CRM engagement, retention, churn, and acquisition-activation results and use performance data to improve future activity.

Requirements

• At least four years of experience in CRM, lifecycle marketing, marketing activation, or a closely related discipline.
• Hands-on experience building and executing customer campaigns, preferably across email and at least one additional owned channel.
• Experience adapting centralized or global marketing strategies for a local market.
• Working knowledge of US marketing-compliance requirements, including CAN-SPAM, TCPA, and CCPA/CPRA.
• Strong project-management skills and the ability to manage multiple campaigns, stakeholders, and deadlines.
• Strong analytical judgment and the ability to turn campaign results into practical improvements.
• Clear written and verbal communication skills, including the ability to work effectively across US and international teams.

Benefits

• Healthcare benefits
• Dental and optical coverage
• 401(k)
• Generous paid time off
• Excellent opportunities for professional development and career progression within a global media organization