Manager, Creator Marketing & Activations at NJ NY Gotham FC | Jersey City, NJ | $70K/yr – $90K/yr

Manager, Creator Marketing & Activations

Jersey City, NJ

$70K/yr – $90K/yrManager4+ years expFull time

Posted 7 weeks ago

Job Summary

Own creator driven brand activation for local market reach, balancing strategy with hands on execution and cross functional delivery of nontraditional stunts and activations for Gotham FC.

Growth ownership: lead creator strategy and KPI driven activations across core geos.
Execution & partnerships: manage creator agencies and approve briefs and outputs.
Activation and storytelling: craft brand stunts and activations aligned to priority initiatives and deliver end to end execution.

Job Description

Devise and lead a creator marketing strategy that helps Gotham reach new audiences, break through the noise, & grow awareness locally
Define creator roadmap and goals with measurable, trackable KPIs
Manage external creator/influencer agency relationship and performance
Develop creator strategies that align with priority matches and audience growth
Approve creator selections, briefs, and content outputs
Track performance and optimize creator campaigns based on KPIs
Devise nontraditional marketing strategies leveraging club/brand assets, including stunts and activation plans that help generate local awareness for Gotham FC in core geos tied to priority initiatives.
Owns execution of brand activations from concept through delivery, including coordination with relevant internal teams. This may span creator-led, talent-led, experiential-led, or other insight-driven concepts.
Define clear KPIs for brand stunts, working cross-functionally with other departments as needed to bring to life, including Content, Communications/PR, and more
Other Responsibilities: Supports matchday execution with hands-on involvement across key activations and in-stadium creator/VIP experiences