Responsibilities

• Owning the Channels: You own Fellows primary messaging in their online Circle community and Klaviyo — templates, segmentation, automated workflows, list hygiene, and deliverability. You manage the shared Fellows inbox and inbound ticketing in Monday Service. You extend into additional channels when there’s a clear rationale: social, print, calendar outreach. Every channel has a strategy behind it and every send has a purpose.
• This role sends but it’s also deeply diagnostic. When a founder who was once active goes quiet, you don’t just nudge her - you get curious. You partner with the Senior Manager of Community to study her cohort, her stage, her patterns, and then you find the right message, the right moment, and the right tone to pull her back in.
• Marketing the Moments: When our annual Fellows gathering (called Founders Circle), a regional dinner, or virtual programming is on the horizon, you lead communications front to back — save-the-dates, registration campaigns, waitlist management, and audience-specific messaging. You own attendance targets, adjust mid-campaign when pacing is off, and manage the post-event arc that converts gathering energy into sustained participation.
• Holding the Voice: Every message that reaches a Fellow clears your desk. You partner with Marketing on voice and creative so Fellow communications feel connected to the broader Foundation brand. Additionally, not every message is a celebration — some days you’ll draft program changes or declined applications that require clarity and care in equal measure.
• Measuring What Matters: You’ll define and report the metrics that matter (reach, engagement, reactivation rate, survey completion, and event attendance) and build a reporting rhythm for the Experience team. You’ll run a consistent testing practice, document what you learn, and bring data-backed recommendations when communications reveal something about the community itself. This is a role for someone who believes that how you say something is inseparable from what you’re saying and who finds real meaning in making sure every Fellow hears from us with intention.

Requirements

• 4–6 years in communications, lifecycle or CRM marketing, member engagement, or a closely related field
• Demonstrated ownership of a retention or re-engagement program with results you can describe in specifics
• Hands-on experience with a marketing automation or CRM platform (Klaviyo preferred; HubSpot, Braze, Iterable, or Salesforce Marketing Cloud considered)
• Fluency with segmentation, audience data, and campaign reporting
• Excellent writing and editing, with the discipline to write within an established voice rather than around it
• Hands-on event marketing experience including registration campaigns, attendee communications, or audience building
• Track record managing a communications calendar across multiple internal stakeholders, including telling colleagues when something will not go out
• Strong project management
• Familiarity with community platforms (Circle, Mighty Networks, Discourse) and event technology (Swoogo or similar)

Benefits

• We offer a generous set of benefits to help you take care of your health, create financial security, and achieve wellness in all areas of your life.
• Here are highlights of key benefits available to all eligible Tory Burch team members.
• You’ll have a generous employee discount and access to exclusive sample sales.
• We also offer access to free executive coaching on-demand.
• Paid volunteer days are available through the Tory Burch Foundation and other programs.