Responsibilities

• Develop integrated communications strategies grounded in business objectives, product positioning, audience insights, brand priorities, and success metrics.
• Define the communications challenge, audience journey, customer-relevant narrative, messaging hierarchy, channel roles, and moments that matter.
• Translate product features, claims, and reasons to believe into clear messaging architectures and activation guidance.
• Identify strategic gaps and trade-offs early, ensuring key upstream decisions are aligned before channel planning begins.
• Own the integrated activation architecture and maintain a single source of truth across functions, channels, markets, and consumer touchpoints.
• Define launch phasing, channel sequencing, planning milestones, dependencies, and readiness requirements.
• Align messaging, timing, and execution across Media, PR, Social, CRM, eCommerce, Retail, Partnerships, and other activation teams.
• Partner with Media, Commercial, and activation teams to recommend investment priorities aligned to launch objectives and channel roles.
• Protect the integrity of the communications strategy throughout execution, resolving integration or consumer-experience gaps as they arise.
• Connect upstream product, brand, audience, and commercial strategy to downstream channel and market execution.

Requirements

• 6+ years of experience in integrated marketing, communications planning, brand strategy, or a related field.
• Experience translating business, product, brand, audience, and commercial priorities into integrated communications strategies.
• Strong ability to define communications challenges, audience journeys, messaging architectures, channel roles, and launch plans.
• Experience developing customer-relevant narratives from product features, claims, and reasons to believe.
• Strong understanding of launch phasing, cross-channel orchestration, readiness planning, investment prioritization, and measurement.
• Proven ability to lead complex, cross-functional initiatives and influence stakeholders without direct authority.
• Strong strategic thinking, facilitation, and communication skills, with the ability to balance rigor with executional practicality.
• Comfort working in a fast-paced, matrixed environment with evolving priorities and multiple activation partners.

Benefits

• In addition to competitive base pay we offer rewards including bonus programs, comprehensive health and welfare benefits, a 401(k) plan, plus exclusive perks designed to support your wellbeing, and a generous employee discount where you can immerse yourself in our products and experiences.