Responsibilities

• Works with the Director and Senior Managers to manage the day-to-day operations of the communications program and ensure an integrated communications approach and strategy for internal and external audiences.
• Works directly with practice group leaders and business development team members to raise the profile of practices and individual lawyers. This includes: drafting media plans; creating media lists; conducting media outreach; supporting the promotion of key events; and utilizing social media to elevate the brand and connect to key stakeholders.
• Develops outreach materials, including media pitches, talking points/Q&As, recognition submissions, internal communications, and press releases for the firm, including practice leaders, client relationship partners, and members of management.
• Supports lateral on-boarding campaigns, including: consulting with new partners on messaging approach; creating the corresponding press release and other related external and internal communications; obtaining approval from practice/firm leadership; prepping laterals for media interviews; creating media contact lists; and coordinating media interviews.
• Manages the firm’s awards submission program by working with relevant attorneys and practice group management to identify award opportunities and create compelling and creative submissions.
• Assists on sensitive firm and client matters when appropriate.
• Manages requests to place byline articles in select publications, which includes identifying proper media targets and conducting media outreach accordingly.
• Oversees the tracking of key analytics to measure the effectiveness of PR and other communications efforts.
• Contributes content to the Crowell intranet to keep the firm community apprised of recent media coverage and firm/practice/lawyer recognition.
• Maintains an active knowledge of industry and practice trends to better aid the department’s efforts.
• Contributes to department-wide projects as required.

Requirements

• Bachelor’s Degree in Communications, English, Marketing, or Journalism. Equivalent combination of training and experience may substitute for education.
• The position requires a minimum of six (6) years of increasingly responsibility, directly related experience during which knowledge, skills, and abilities applicable to the position were demonstrated.
• Demonstrated ability to communicate clearly and effectively, both orally and in writing, with internal and external contacts.
• Demonstrated ability to manage all components of a strategic PR campaign from conception to execution to post-implementation assessment.
• Demonstrated ability to make presentations to small and/or large groups in an effective manner.
• Demonstrated advanced skills in MS suite to produce quality written communications.

Nice To Have

• Experience in law firm media relations/marketing environment, PR agency and/or government is desired.
• Vendor management experience (PR agencies and monitoring services) is desired.
• Understanding of internal communications is preferred, including executive communications.
• Demonstrated ability to edit. Understanding of AP Style or another style guide is desired.
• Significant writing and project management experience is highly desired.
• Familiarity with content management systems to post web and social media content is desired.

Benefits

• healthcare, vision, dental, retirement, and all-purpose leave
• back up childcare
• wellness programs
• cultural events and social activities
• positive, friendly culture that rewards hard work and success, while recognizing the importance of family and community service