Manager of Communications at Crowell & Moring | District of Columbia, USA | $100K/yr – $150K/yr

Crowell & Moring

Manager of Communications

District of Columbia, USA (On-site)

$100K/yr – $150K/yrManager6+ years expFull time

Posted 4 months ago

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Job Summary

Drive and manage the law firm’s internal and external PR and communications strategy, partnering with practice leaders to raise profiles and coordinate awards and media outreach.

Oversee day-to-day operations and an integrated strategy for internal and external audiences.
Must-have: six+ years of relevant communications, public relations, or marketing experience.
Standout: leads media outreach, awards submissions, and cross-practice visibility for a law firm.

Job Description

Responsibilities

Works with the Director and Senior Managers to manage the day-to-day operations of the communications program and ensure an integrated communications approach and strategy for internal and external audiences.
Works directly with practice group leaders and business development team members to raise the profile of practices and individual lawyers. This includes: drafting media plans; creating media lists; conducting media outreach; supporting the promotion of key events; and utilizing social media to elevate the brand and connect to key stakeholders.
Develops outreach materials, including media pitches, talking points/Q&As, recognition submissions, internal communications, and press releases for the firm, including practice leaders, client relationship partners, and members of management.
Supports lateral on-boarding campaigns, including: consulting with new partners on messaging approach; creating the corresponding press release and other related external and internal communications; obtaining approval from practice/firm leadership; prepping laterals for media interviews; creating media contact lists; and coordinating media interviews.
Manages the firm’s awards submission program by working with relevant attorneys and practice group management to identify award opportunities and create compelling and creative submissions.
Assists on sensitive firm and client matters when appropriate.
Manages requests to place byline articles in select publications, which includes identifying proper media targets and conducting media outreach accordingly.
Oversees the tracking of key analytics to measure the effectiveness of PR and other communications efforts.
Contributes content to the Crowell intranet to keep the firm community apprised of recent media coverage and firm/practice/lawyer recognition.
Maintains an active knowledge of industry and practice trends to better aid the department’s efforts.
Contributes to department-wide projects as required.

Requirements

Bachelor’s Degree in Communications, English, Marketing, or Journalism. Equivalent combination of training and experience may substitute for education.
Minimum of six (6) years of increasingly responsibility, directly related experience during which knowledge, skills, and abilities applicable to the position were demonstrated.

Preferred

vendor management experience (PR agencies and monitoring services) is desired
Understanding of AP Style or another style guide is desired
Understanding of internal communications is preferred, including executive communications
Experience in law firm media relations/marketing environment, PR agency and/or government is desired. Significant writing and project management experience is highly desired.

Benefits

healthcare, vision, dental, retirement, and all-purpose leave
back up childcare
wellness programs
cultural events and social activities
positive, friendly culture that rewards hard work and success, while recognizing the importance of family and community service

Crowell & Moring

Crowell & Moring is an international law firm with operations in the United States, Europe, MENA, and Asia. Drawing on significant government, business, industry, and legal experience, the firm helps clients capitalize on opportunities and provides creative solutions to complex regulatory and policy, litigation, transactional, and intellectual property issues. The firm is consistently recognized for its commitment to pro bono service, as well as its comprehensive programs and initiatives to advance the professional and personal development of all members of the Crowell community.To view our Legal Notices, please visit https://www.crowell.com/en/legal-notices

Founded in 1979

Washington, District of Columbia, USA

1.7K employees

www.crowell.com