Responsibilities

• Develop and execute seasonal and annual circulation strategies for catalog and direct mail programs to achieve sales, profitability, and customer file growth objectives.
• Create and manage customer contact strategy for print marketing, balancing customer engagement, productivity, and marketing expense.
• Partner with Analytics & Customer Data on customer segmentation, circulation modelling, audience selection, and targeting strategy.
• Partner with the Director, CRM & Loyalty to ensure print contact planning is coordinated with loyalty and credit member treatment, so total contact load across channels is managed at the customer level.
• Establish circulation forecasts, performance expectations, and measurement frameworks to evaluate results and optimize investment.
• Lead the strategic evolution of print marketing through ongoing testing, innovation, and analysis.
• Own circulation planning and execution for all catalog and direct mail campaigns, from strategy through deployment and post-campaign analysis.
• Partner with Merchandising, Planning, and Creative to influence catalog direction, pagination strategy, product exposure, format recommendations, and in-season circulation tactics.
• Develop customer selection strategies that maximize response, revenue, profitability, and retention.
• Evaluate circulation trends and customer behavior to recommend frequency, audience sizing, prospecting opportunities, and circulation allocation.

Requirements

• Bachelor's degree in Marketing, Business, Statistics, Economics, or a related field.
• 5–8+ years of experience in retail circulation, database marketing, catalog marketing, direct marketing, or customer analytics.
• Demonstrated experience managing circulation strategy for a retail catalog business.
• Experience developing customer selection strategies, segmentation plans, and circulation optimization programs.
• Strong understanding of catalog marketing economics, response measurement, customer lifetime value, and circulation forecasting.
• Experience managing relationships with circulation vendors, data providers, analytics partners, and print service providers.
• Proven ability to translate customer data and quantitative analysis into actionable business decisions.
• Strong analytical, problem-solving, and strategic thinking skills.
• Advanced proficiency in Excel and reporting/analytics tools; SQL exposure a plus.

Benefits

• You will be eligible to receive a merchandise discount at select KnitWell Group brands, subject to each brand’s discount policies.
• Support for your individual development plus opportunities for career mobility within our family of brands.
• A culture of giving back – local volunteer opportunities, annual donation and volunteer match to eligible nonprofit organizations, and philanthropic activities to support our communities.*
• Medical, dental, vision insurance & 401(K).*
• Employee Assistance Program (EAP).
• Time off – paid time off & holidays.*