Responsibilities

• develop and execute strategies that accelerate brand awareness, power key launches, and grow the full franchise business.
• Lead creation of brand narratives and culturally relevant marketing activations.
• Serve as a key point of contact for Mattel’s Inter Agency Team (IAT) as well as manage and inspire agency partners to deliver against brand objectives.
• galvanizes teams, influences stakeholders, and aligns cross-functional partners around a clear vision.
• pitch ideas, influencing stakeholders, and bringing cross-functional teams together to deliver cohesive brand experiences.
• Translate consumer insights, cultural trends, and audience behaviors into actionable brand strategies.
• Develop content and platform strategies (e.g., YouTube, digital ecosystems) in partnership with Mattel Studios and cross-functional teams.
• Lead integrated brand activations across key franchise moments in partnership with Toy and Franchise Marketing to ensure consistency across product, experiences, and retail.
• Drive execution of brand experiences and storytelling across retail and eCommerce environments (including PDPs and digital brand ecosystems)
• Develop and activate strategic brand partnerships and collaborations that expand reach and cultural relevance

Requirements

• 6+ years of experience in marketing, with a strong foundation in brand strategy, franchise strategy, or brand building
• Strong strategic thinker with proven ability to define brand vision, develop scalable narratives, and drive long-term roadmaps
• Experience working across content, retail, eCommerce, and/or experiential marketing, with a track record of delivering integrated brand initiatives
• Proven ability to build culturally relevant campaigns and brand activations that drive engagement and growth
• Excellent communication and storytelling skills, with a confident external presence and experience pitching to senior stakeholders and partners
• Strong analytical skills with the ability to translate data and insights into actionable recommendations
• Excellent cross-functional leadership and collaboration skills; recognized as a connector across teams and disciplines
• Highly proactive, detail-oriented, and accountable for outcomes
• Creative, culturally aware thinker who can balance innovation with business impact
• Thrives in a fast-paced, collaborative, and creative environment
• Financial acumen, with experience managing budgets or P&L at the brand or category level
• Advanced PowerPoint and presentation skills; proficiency in Outlook, Word, and Excel
• Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves

Preferred

• Growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves.

Benefits

• competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.