Manager, Brand Marketing & Communications, Lakeland

Lakeland, FL (On-site)

Salary Not AvailableManager3+ years expFull time

Posted 1 day ago

Job Summary

Own the creative, brand, and communications workstreams for Tigers marketing initiatives, guiding visual content, multi-channel campaigns, social media, PR, and game-day presentations.

  • Lead design and production of assets for social, digital, and stadium use
  • Oversee campaign strategy and cross-channel execution with sponsorship alignment
  • Manage live game-day visuals and fan engagement programs

Job Description

Responsibilities

  • Graphic Design & Visual Content Creation: Design visual assets for social media platforms, digital advertising, print collateral, stadium signage, ticket promotions, and web features using Adobe Creative Suite.
  • Brand & Marketing Campaign Strategy: Lead integrated marketing campaigns across digital, print, and stadium channels to promote game tickets, special events, and team initiatives for Spring Training and the Lakeland Flying Tigers.
  • Social Media Management & Strategy: Oversee content development, calendar management, and daily channel execution (Facebook, Instagram, X/Twitter, Snapchat, etc.). Direct live in-game visual content coverage, track industry trends, and ensure sponsorship alignment via social media posts.
  • Communications & Public Relations: Write press releases, manage media requests, direct team messaging, monitor public brand sentiment, and ensure visual brand integrity and sponsorship alignment across all channels and communications.
  • Community & Influencer Engagement: Drive fan interactions through responsive inbound customer service. Manage and expand the influencer and blog database for strategic promotions, contests, and event partnerships.
  • Creative Workflow & Signage Operations: Produce graphics for corporate sponsor activations, manage creative project workflows using Trello, and oversee stadium signage inventory, production, and trafficking.
  • Analytics & Presale Execution: Partner with digital and analytics teams to execute presale campaigns, track performance metrics across social channels, and present actionable reporting.
  • Game Day & Event Operations: Provide on-site execution for game presentation, public relations moments, and stadium events as needed, ensuring sponsorship alignment during in-game presentations and promotion activations.
  • Working Conditions: Must be able to work a flexible schedule, including long hours, evenings, weekends, and holidays. Works in both standard office settings and outdoor stadium environments in varied weather conditions. Occasional travel may be required.

Requirements

  • Bachelor’s degree in graphic design, marketing, communications, public relations, journalism, or a related field.
  • Minimum of three (3) years of experience in graphic design, brand strategy, communications, and social media management.
  • Strong proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and project management platforms (Trello).
  • Proven portfolio demonstrating graphic creation, brand strategy, and multi-channel content execution.
  • Excellent written communication, editing, press release writing, and copywriting skills.

Preferred

  • Background in sports or baseball business and event operations preferred.
Detroit Tigers logo

Detroit Tigers

The Detroit Tigers are a Major League Baseball team based in Detroit, Michigan. One of the American League's eight charter franchises, the club was founded in Detroit in 1894. The Tigers have won four World Series championships (1935, 1945, 1968 and 1984) and have won the American League pennant 10 times. Since 2000, the team has played at Comerica Park.Find a listing of available jobs at http://detroit.tigers.mlb.com/careers/opportunities.jsp?c_id=det

Detroit, Michigan, USA
820 employees (138 in marketing)

Marketing Team

Marketing Team Size
96 (12% of company)
Median Tenure
4.4 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
14.5K
Monthly Google Ads Budget
$144K
Traffic Source Mix
Search
0.4%
Direct
98.8%
Referral
0.4%
Social
0.4%
Paid
0.1%

Headcount Trend

Current headcount: ~820

Recent News

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Manager, Brand Marketing & Communications, Lakeland

Detroit Tigers · Lakeland, FL · On-site