Responsibilities

• Develops and executes a strategic territory plan to achieve revenue and productivity targets.
• Proactively identifies, prospects, and secures new relationships with businesses and community partners while deploying scalable outreach (e.g., direct mail, brochures, email, etc.) to healthcare providers.
• Creates hyper-local marketing campaigns that drive awareness, referrals, and volume using various channels (e.g., social media, digital display, etc.).
• Tracks and analyzes competitive trends to identify threats and opportunities.
• Identifies, organizes, and participates in health fairs, community events, and corporate wellness programs with a clear focus on lead generation, pipeline development, and achieving a positive Return On Investment (ROI).
• Generates and analyzes reports on sales activities, pipeline conversion rates, and referral trends. Tracks performance against projections and targets, providing regular updates to management on progress and forecasting.
• Works closely with Marketing, Strategy, Operations, and Health Ventures to align strategies, tactics, and messaging.
• Other duties and/or projects as assigned.
• Adheres to HMH Organizational competencies and standards of behavior.

Requirements

• Bachelor’s degree in Marketing, Business, Healthcare Administration, or a related field.
• Minimum of 5 years of experience in a healthcare sales, business development, or physician liaison role with a proven track record of meeting or exceeding key performance indicators.
• Proven goal-oriented self-starter with a demonstrated ability to meet and exceed goals. Demonstrated skills in prospecting, lead generation, pipeline management, and closing new business.
• Ability to build, nurture, and leverage strong relationships that yield measurable business outcomes. Uses a consultative approach to understand client needs and align them with service offerings.
• Proven ability to develop and execute a strategic plan for an assigned territory to maximize revenue and market penetration.
• Excellent verbal and written communication skills, with the ability to create and deliver compelling presentations to a diverse range of individuals and groups, from physicians to local business leaders.
• Understanding of key business drivers and financial metrics (e.g., ROI, revenue targets) and uses this knowledge to inform strategy and decision-making.
• Strong ability to identify and resolve complex issues, overcome objections, and maintain a positive and persistent approach in the face of challenges.
• Effective collaborator with experience working in a matrixed environment, demonstrating the ability to influence others and build consensus.
• Proficient in Microsoft Office and/or Google Suite platforms, with hands-on experience using CRM systems (e.g., Salesforce) to manage sales pipelines and activity reports.

Preferred

• Minimum of 1 year of experience with EPIC.