Local Marketing Manager

Denver, CO (On-site)

$72K/yr – $95K/yrMid LevelFull time

Posted 6 days ago

Job Summary

Own a book of local franchisees and drive marketing performance by setting cadence, guiding spend and channels, and surfacing patterns to leadership.

Own a book of local franchisees and drive marketing performance.
Set meeting cadence, book calls, and lead with a point of view on local strategy.
Surface patterns to the Account Director.

Job Description

Responsibilities

You would own a book of local business owners and be accountable for how their marketing performs.
You set the meeting schedule, you book the calls, and you arrive with a point of view on what that owner should be doing in their market.
A defined set of franchisees, assigned by brand
The meeting cadence. Booked, kept, and led with a point of view
Local marketing guidance: budget, channel mix, local opportunity
Enrollment and subscription adoption
Patterns surfaced to the Account Director

Requirements

Has advised independent business owners on marketing and can hold a performance conversation with an owner who did not ask for one
Understands that a franchisee who never calls is a problem to solve rather than a quiet account
Wants to be measured on how a book of franchisees performs rather than on activity volume

Benefits

Medical, dental and vision cover.
A 401(k) with company match.
Wellbeing stipends, paid time off, and support for remote working.

Location3

2.6 Glassdoor

Location3 is the preferred digital partner of multi-location brands and franchise systems, delivering enterprise strategy with local activation. Founded in 1999, we focus on helping our partners optimize their own data and technology systems, drive brand awareness, increase units and customers, and maximize revenue potential through excellence in digital marketing. Our local marketing platform (LOCALACT) gives business owners the technology platform and support needed to advertise their businesses online, understand local marketing performance across search, social, video, audio, display, and more, and drive growth in local customers and bottom-line revenue.Location3's omnichannel expertise includes:- Brand Strategy Development- Data, Analytics & Technology Integration- National + Local Media Buying & Planning- Connected TV / OTT - Paid Search (PPC)- Paid Social- Display Media- Digital Video- Digital Audio- Digital Out-of-Home- Business Listings & Location Data Management- Search Engine Optimization- Content Marketing- Conversion Rate Optimization- Creative Services- Website Design & Development- Linear & BroadcastWe've been helping businesses like yours successfully connect the dots between strategy, creative, media and technology since 1999. We can help you, too. Contact us today to get started.

Founded in 1999

Denver, Colorado, USA

82 employees (23 in marketing)

www.location3.com

40% recommend to a friend

40% CEO approval