Responsibilities

• Own measurement and analysis of earned social conversation: mentions, share of voice, sentiment, engagement on non-owned posts, organic reach, and virality across Instagram, TikTok, X, YouTube, and emerging platforms.
• Run social listening across tour cycles (from announcements, on-sales to live moments), tracking fan sentiment, conversation volume, and flagging shifts in real time.
• Measure fan- and creator-generated content (UGC): what's made, how it spreads, which moments drive organic amplification, and how artists, media, and fan accounts pick it up.
• Build and maintain dashboards and recurring reports (daily, weekly, campaign-level, ad-hoc, and post-mortem), using Boolean logic to sharpen queries and insights delivery.
• Run competitive and benchmark analysis to contextualize our performance.
• Build alert systems for emerging artist topics, trends, and brand risks, supporting Community Management, Marketing, and PR/Comms in shaping response messaging.
• Partner with social listening-tool vendors and cross-functional teams to improve benchmarks, KPIs, alerts, and depth of insight.
• Uncover fan insights through audience demographics to help guide campaign planning

Requirements

• 2–4 years in social media analytics, social listening, and/or digital insights with a focus on earned measurement (agency or in-house social team preferred).
• Hands-on experience with social listening and publishing tools (Meltwater, Brandwatch, Sprout, Quid, etc.) plus platform-native analytics.
• Comfortable with audience demographic tools such as Audiense as well as platform follower demographics through CreatorIQ.
• Fluency in earned-social metrics (share of voice, sentiment, mention volume) and a clear sense of which ones actually matter.
• Strong Excel/Google Sheets skills and a solid grasp of Boolean logic for query development.
• Proven ability to own analytics end-to-end (query design, reporting, dashboard development and maintenance), with a track record of spotting and fixing gaps in reporting infrastructure.
• Deep understanding of social platforms as both a fan and an analyst: how conversation forms, why things spread, what fans respond to, plus genuine curiosity about cultural trends, emerging formats, and creator marketing.
• Strong communication skills: you can turn a spike in conversation into a one-slide "so what" for non-technical stakeholders.
• Detail-oriented, organized, and able to juggle multiple projects and deadlines under pressure.
• A proactive, collaborative team player who flags insights before they're asked for and adapts to evolving leadership needs.

Preferred

• Passion for live music, touring, and artist marketing.
• Experience with sentiment analysis, text/topic classification, or unstructured conversation data.
• Familiarity with creator/influencer earned-coverage measurement.
• Experience connecting earned social signals to broader marketing or fan-growth outcomes.

Benefits

• HEALTH : Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)
• YOURSELF : Free concert tickets, generous paid time off including paid holidays, sick time, and personal days
• WEALTH : 401(k) program with company match, stock reimbursement program
• FAMILY : New parent programs including caregiver leave, plus fertility, adoption, foster, or surrogacy support
• CAREER : Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment
• OTHERS : Volunteer time off, crowdfunding match