Responsibilities

• Developing content calendars and campaigns
• Managing paid LinkedIn ad campaigns
• Making recommendations on how/when to post to individual profiles and company pages and suggesting the best formats (carousel, video, text, etc.)
• Building audiences, including creating matched audiences or look a like audiences, re-targeting to website visitors or people who have see our organic content
• Creating a comprehensive LinkedIn strategy to use posting, ads, LinkedIn newsletter, and sales navigator as well as external assets such as CRM contacts, blog, website, etc.

Requirements

• Demonstrated experience with LinkedIn profile management, company pages, and engagement tactics (posts, comments, groups, and messaging).
• Skills in social media content planning, copywriting, and basic visual content creation tailored to professional audiences.
• Ability to use analytics tools to track LinkedIn performance, interpret data, and adjust campaigns for better reach and conversions.
• Familiarity with marketing to B2B and technology-focused companies.
• Strong written communication skills, attention to detail, and the ability to maintain brand voice across multiple accounts.
• Comfortable working independently in a remote environment, managing deadlines, and coordinating with a distributed team.