Responsibilities

• Develop, own, and evolve the lifecycle marketing strategy for residential and small commercial prospects across the United States and Canada, with the objective of increasing conversion, accelerating sales readiness, enhancing engagement, and maximizing return on investment.
• Design, build, launch, and maintain automated, triggered, and behavior-based email and SMS journeys through the marketing automation platform.
• Support lifecycle programs for multiple initiatives, identify and improve lifecycle gaps, journey leakage points, and conversion barriers.
• Translate campaign strategies, customer insights, and business objectives into effective, personalized nurture communications, journey maps, messaging frameworks, content requirements, and customer experiences.
• Partner with the Insights and Analytics team to develop audience segmentation strategies and identify new personalization opportunities as customer data, technology, and platform capabilities mature.
• Create reusable templates, modular content assets, and standardized journey components that improve scalability, consistency, and speed to market.
• Own the strategy, and ongoing optimization of lifecycle programs within the marketing automation platform, partnering with Marketing Operations for configuration and governance.
• Coordinate lead handoff processes, follow-up expectations, and feedback loops with Sales to ensure timely engagement and continuous improvement in lead conversion outcomes.
• Establish and monitor lifecycle marketing KPIs, including engagement, sales acceptance, opportunity creation, sales-cycle progression, conversion rates, and revenue contribution.
• Develop and execute a structured testing and optimization roadmap across subject lines, content, offers, timing, cadence, channels, segmentation strategies, and journey logic.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, Analytics, or a related field required.
• Salesforce Marketing Cloud certification or equivalent marketing automation platform certification preferred
• 5–7 years of experience developing lead nurture, lifecycle, CRM, email, or marketing automation programs.
• Hands-on experience with Salesforce Marketing Cloud, including Journey Builder and Email Studio, building automated, segmented, and triggered customer journeys.
• Experience supporting both U.S. and Canadian marketing programs preferred
• Legal Authorization to work in the US is required. We will not sponsor individuals for employment visas now or in the future for this job opening.
• Work Location: Candidates must be located in the Eastern or Central Time Zone in the US to be considered.

Benefits

• Culture:  Join a supportive and inclusive work environment where collaboration, respect, and open communication are at the core of everything we do.
• Competitive Compensation:  We offer a highly competitive compensation and total rewards package, ensuring that your hard work and dedication are recognized and rewarded accordingly.
• Flexibility:  We understand the importance of work-life balance and offer various flexible schedules to help you manage your personal and professional commitments effectively.
• Technology:  Work with state-of-the-art tools and technologies that empower you to excel in your role and stay at the forefront of industry trends.
• Employee Assistance Programs:  We care about you! You and your family will have access to LYRA, an industry leading platform that provides comprehensive support and a myriad of resources to help support your physical, mental, financial, and social well-being.
• Opportunity:  A continuous focus on professional development with many opportunities for training and career growth.
• Safety Focused:  We care about you and have developed a 24/7 safety mindset that is showcased throughout every facet of the organization.