Responsibilities

• Build and code responsive HTML email templates that render correctly across multiple email clients and devices
• Implement data-driven, multi-channel lifecycle campaigns including audience segmentation setup, email template coding, campaign configuration, thorough QA, campaign launch, and ongoing reporting
• Configure audience segments and automation workflows based on defined strategies
• Conduct thorough QA testing of email templates across devices and email clients
• Launch A/B tests to continually improve performance through optimized messaging and targeting
• Monitor campaign performance and report on key metrics including CTR, open rates, and conversion rates using Adobe Analytics and platform-level data
• Troubleshoot technical issues with email rendering, tracking, and automation workflows
• Maintain email template libraries and ensure brand consistency across all communications
• Implement country-specific campaign variations to meet localized needs
• Manage end-to-end campaign execution timelines and coordinate with cross-functional teams

Requirements

• 4+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience managing and measuring marketing performance in various channels
• Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation
• Bachelor's degree, or 2+ years of Amazon (blue badge/FTE) experience

Preferred

• Experience managing external partners to develop marketing programs
• Experience presenting ideas to various levels of an organization to gain support for initiatives

Benefits

• benefits include health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave.