Responsibilities

• Serve as the day-to-day lead for lifecycle marketing campaign execution across FOX One, driving coordination of initiatives from strategy through deployment and ensuring timely delivery across email, push, in-app messaging, and other owned channels.
• Collaborate with business units and brand leads to gather lifecycle objectives, audience segments, messaging priorities, promotional calendars, and KPIs.
• Coordinate with internal teams (e.g., design, operations, merchandising, product, analytics) to develop and deliver assets across lifecycle touchpoints including acquisition, onboarding flows, engagement campaigns, promotional sends, and retention programs.
• Manage and maintain a centralized lifecycle campaign calendar, ensuring visibility across brands and alignment with programming, product launches, tentpole events, and acquisition initiatives.
• Track campaign timelines, approvals, QA processes, and deployment milestones using project management tools.
• Monitor and report on campaign performance across the lifecycle funnel (open rates, CTR, conversion, retention, etc); assist in generating actionable insights to optimize messaging, timing, segmentation, and frequency.
• Support A/B testing initiatives to improve engagement and conversion across the customer journey.
• Operate with agility in a fast-paced environment, quickly adapting to shifting priorities, new initiatives, and evolving business needs while maintaining high standards of execution.

Requirements

• Bachelor's Degree in business, marketing or related field
• 1–3 years of experience in lifecycle marketing, CRM, email marketing, or campaign coordination.
• Strong understanding of customer lifecycle strategy including acquisition, onboarding, engagement, retention, and winback programs.
• Hands-on experience with marketing automation platforms (e.g., Braze).
• Proven ability to manage multiple campaigns, timelines, and stakeholders simultaneously with exceptional attention to detail.
• Strong analytical skills with experience tracking performance metrics and using analytics tools (e.g., Google Analytics, Amplitude, Adobe Analytics).
• Experience working with segmentation logic, audience targeting, and A/B testing methodologies.
• Effective communicator with the ability to align cross-functional teams including marketing, product, data, creative, and engineering.
• Experience with project management tools (e.g., Google Workspace, Airtable, Jira, Monday.com).
• Regular on-site attendance at the workplace a minimum of 3 days per week is an essential function of the position.

Preferred

• Familiarity with subscription, streaming, media, or entertainment businesses is a plus.

Benefits

• This role is also eligible for various benefits, including medical/dental/vision, insurance, a 401(k) plan, paid time off, and other benefits in accordance with applicable plan documents. Benefits for Union represented employees will be in accordance with the applicable collective bargaining agreement.