Own AI and marketing analytics research and teaching, driving high quality publications, executive education, and external funding while building impact with industry and broader audiences.

• Research & Teaching Leadership: lead AI in marketing research, publish in top outlets, and supervise MSc and PhD work.
• Funding & Impact: secure external funds from councils, industry, and government, and translate research for non-academic audiences.
• Curriculum & Engagement: oversee design and enhancement of teaching provision and contribute to executive education and school leadership.