Responsibilities

• Develop and execute marketing strategies for wireless rate plans and associated features, strategic products and offers, network and competitive initiatives, and customer experiences to drive acquisition, revenue growth, and brand consideration.
• Identify, evaluate, and recommend new product, offer, feature, and messaging opportunities that strengthen AT&T's customer value proposition by synthesizing customer insights, competitive intelligence, market trends, and business performance data.
• Lead cross-functional efforts to bring customer-centric wireless initiatives to market, ensuring alignment across key stakeholders.
• Develop integrated marketing plans and go-to-market strategies that maximize customer engagement and business impact while driving competitive differentiation in the marketplace.
• Monitor market trends, customer needs, competitive activity, and performance results to identify growth opportunities, influence roadmap priorities, and develop optimization recommendations.
• Create compelling positioning, messaging, and customer narratives that communicate the value of AT&T's wireless rate plans, products, offers, network, and customer benefits while clearly differentiating AT&T from competitive alternatives.
• Partner with internal and external stakeholders to deliver seamless customer experiences and drive program success.
• Analyze, interpret, and communicate business performance, customer insights, and marketing results.
• Develop executive-ready recommendations and present strategic opportunities to leadership.
• Manage multiple initiatives simultaneously in a fast-paced, highly collaborative environment.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field.

Preferred

• Product marketing, wireless marketing, integrated marketing, customer acquisition, or go-to-market experience preferred.

Benefits

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance