Responsibilities

• Drive the content strategy for the Instagram TV app, setting quality standards, measurement frameworks, and roadmaps for new features and experiences
• Build, lead, and mentor a team of content engineers, fostering a culture of creativity, excellence, and professional growth
• Partner with leadership across design, product, and engineering to ideate, prototype, and launch innovative content formats that resonate with diverse audiences, leveraging AI tools and solutions
• Establish and scale processes, frameworks, and best practices that elevate content quality across the team and organization
• Leverage quantitative and qualitative insights to inform content decisions, optimize user experiences, and communicate results to stakeholders
• Build influence across teams, advocating for content quality and user-centric design
• Stay ahead of industry trends, identifying emerging opportunities and translating them into actionable recommendations for team strategy
• Drive operational efficiency and reliability, ensuring the team delivers high-quality editorial work in a fast-paced, dynamic environment

Requirements

• 10+ years of experience in digital content strategy, journalism, production, or relevant fields, with 3+ years in a people management capacity
• Demonstrated expertise in short-form video content and emerging video formats at scale
• Proven track record of building, managing, and developing high-performing teams
• Experience setting strategic direction and navigating ambiguity in fast-paced, zero-to-one environments
• Proven ability to lead cross-functional initiatives and drive alignment with stakeholders across product, engineering, design, and analytics
• Editorial judgment demonstrated through experience documenting decision logic into reusable frameworks and scaling them across teams
• Proficiency in leveraging quantitative insights to inform content decisions and communicate impact to leadership audiences
• Track record of building influence and driving alignment across cross-functional partners

Preferred

• Experience leading teams through product launches in ambiguous or zero-to-one environments
• Experience partnering with product teams or programs from roadmapping through delivery at a strategic level
• Familiarity with developing content strategy, establishing quality standards, and experiences on video platforms at scale
• Experience building a team or function from scratch
• Background in OTT, TV, and/or digital media production leadership