Responsibilities

• Administer and optimize Marketo and related marketing technologies to support reliable, scalable campaign execution
• Own the maintenance, monitoring, and optimization of integrations between Marketo and connected systems including Salesforce, Demandbase, Conversica, Knak, NeverBounce, ZoomInfo, OneTrust and future marketing technologies along with the strategy for how to best utilize these systems
• Lead onboarding of new technologies and integrations, including strategy, security reviews, configuration, testing, deployment, documentation and ongoing support
• Increase efficiency through project management enhancements and change management processes
• Drive improvements in data quality, compliance, segmentation and customer experience across the marketing technology stack
• Perform QA of Marketo campaigns prior to deployment. Support standardization efforts that improve consistency, scalability and campaign performance
• Own the documentation that support knowledge sharing, operational consistency and stakeholder communication

Requirements

• Marketo Certified Expert (MCE) certification
• 5–10 years of experience administering and optimizing Marketo in enterprise environments
• Experience supporting large-scale marketing automation programs and campaign operations.
• Strong experience with Salesforce integrations and complex marketing technology ecosystems
• Experience managing integrations across multiple marketing technologies and supporting data-driven marketing operations.
• Experience developing documentation, process maps, operational procedures, and training materials.
• Strong communication skills with the ability to present technical concepts to nontechnical stakeholders.

Preferred

• Experience with multiple marketing automation platforms, including HubSpot, Eloqua, or Salesforce Marketing Cloud.
• Experience supporting enterprise MarTech ecosystems including Salesforce, Demandbase, Conversica, ZoomInfo, OneTrust, NeverBounce, webinar platforms, and event technologies.
• Familiarity with Workfront or similar project management platforms.

Benefits

• Lumen offers a comprehensive package featuring a broad range of Health, Life, Voluntary Lifestyle benefits and other perks that enhance your physical, mental, emotional and financial wellbeing.
• We're able to answer any additional questions you may have about our bonus structure (short-term incentives, long-term incentives and/or sales compensation) as you move through the selection process.
• Learn more about Lumen's Benefits