Lead Marketing Copywriter IV

Pasadena, CA (Hybrid)

$102K/yr – $131K/yrSenior Level8+ years expFull time

Posted 3 days ago

Job Summary

Own and drive content creation and strategy across multiple channels, lead cross‑functional collaboration, and develop teammates; manage writing projects from brief to delivery, ensure quality and brand alignment, and coordinate with design, legal, and stakeholders to meet deadlines.

  • Content strategy and development across channels
  • Editorial leadership and mentorship
  • Cross-functional program coordination

Job Description

Responsibilities

  • Practices self-development and promotes learning in others by proactively providing information, resources, advice, and expertise with coworkers and customers; building relationships with cross-functional stakeholders; influencing others through technical explanations and examples; adapting to competing demands and new responsibilities; listening and responding to, seeking, and addressing performance feedback; providing feedback to others; creating and executing plans to capitalize on strengths and develop weaknesses; supporting team collaboration; and adapting to and learning from change, difficulties, and feedback.
  • Completes work assignments and supports business-specific projects by applying expertise in subject area; supporting the development of work plans to meet business priorities and deadlines; ensuring team follows all procedures and policies; coordinating resources to accomplish priorities and deadlines; collaborating cross-functionally to make effective business decisions; solving complex problems; escalating high priority issues or risks as appropriate; and recognizing and capitalizing on improvement opportunities.
  • Develops, curates, and produces a variety of original written content in English or other languages as appropriate for a variety of media channels/platforms by communicating with clients to determine expectations for content; reviewing and interpreting creative and/or advertising briefs; determining type of writing most effective for specific outlets and audiences; writing clear and persuasive content; editing and proofreading content; coordinating with design to complement the copy with visual elements; ensuring optimization of all content for search engines as appropriate; and revising content based on feedback from business partners and other stakeholders.
  • Develops ideas and concepts for short and long form content by brainstorming strategies for relaying relevant messaging to target audience; developing new and unique concepts for transforming ideas into writing; creating and presenting compelling ideas to business partners and other stakeholders; collaborating with creative leadership; exploring different ideas and concepts for both the visual and verbal elements in tandem with the creative team; and presenting initial ideas to creative leadership.
  • Conducts research relevant to assigned projects in order to ensure understanding of audience, markets, and project objectives by developing an understanding of the target topic; how the topic will influence the audience; determining what makes the topic appealing to the target audience; and keeping abreast of competitors and market trends to avoid similar executions.
  • Develops and executes creative strategy from idea generation to completion by ensuring the creative strategy complements and amplifies organizational initiatives; monitoring and modifying strategy to ensure effectiveness; collaborating with cross-functional teams; ensuring content is compliant with legal and regulatory standards; developing, maintaining, and protecting the KP brand voice; interpreting style guides and consulting stakeholders on brand execution; and articulating creative strategy while discussing requirements and core messages with project lead.

Requirements

  • Bachelors degree in Communications, Journalism, English, Humanities, Business, Social Science, or related field and Minimum Five (5) years experience in communications, writing, marketing, or a directly related field. Additional equivalent work experience in a directly related field may be substituted for the degree requirement.
  • Minimum One (1) year experience in a leadership role with or without direct reports.

Preferred

  • One (1) year in health care or another heavily regulated industry (e.g., Banking).
  • Three (3) years project management experience.
  • Two (2) years experience working in a matrixed organization.
  • Three (3) years professional experience in the development of digital or multi-media content.
  • Four (4) years commercial, promotional, or marketing writing experience.
  • Four (4) years journalism experience. Master's degree in Communications, Journalism, English, Humanities, Business, Social Science, or related field.
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Kaiser Permanente

Kaiser Permanente is committed to helping shape the future of health care. We are recognized as one of the leading health care providers and nonprofit health plans in the United States. Founded in 1945, our mission is to provide high-quality, affordable health care services and to improve the health of our members and the communities we serve. We currently serve 11.8 million members in eight states and the District of Columbia, including more than 600,000 medical and 270,000 dental members in Oregon and Southwest Washington. Care for members and patients is focused on their total health and guided by their personal physicians, specialists and team of caregivers. Kaiser Permanente is dedicated to care innovations, clinical research, health education and the support of community health. *Disclaimer: Please do not include any medical, personal or confidential information in your comments. Comments are encouraged; however, Kaiser Permanente reserves the right to moderate comments on this page as necessary to prevent medical, personal and confidential information from being posted on this site. In addition, Kaiser Permanente will remove all spam, personal attacks, profanity, and off-topic commentary. Comments containing advertisements about goods or services or announcements about news or events that are not related to Kaiser Permanente will be removed. Please note that your communications with Kaiser Permanente through this page are informal and are not part of Kaiser Permanente’s formal grievance process for members. To get information about the member grievance process or to submit a grievance, go to http://k-p.li/2aToRTn

Founded in 1945
Portland, Oregon, USA
811 employees

Salaries

Posted range

$102K/yr – $131K/yr

Taken straight from the job posting.

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Marketing Team

Median Tenure
7.8 years
Marketing Roles Posted (Last 30 Days)
5

Traffic Signals

Monthly Visitors
4.8M
Monthly Google Ads Budget
$1.4M
Traffic Source Mix
Search
17%
Direct
69.4%
Referral
12.1%
Social
0.6%
Paid
1%

Headcount Trend

Current headcount: ~814

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Lead Marketing Copywriter IV

Kaiser Permanente · Pasadena, CA · Hybrid