Lead Generation Marketer

Responsibilities

• Planning, launching, and optimising paid lead generation campaigns across Meta, Instagram, and LinkedIn
• Building and refining funnels for webinars, live virtual events, and high-ticket mentorship programmes
• Writing and testing ad copy, hooks, and creative angles that convert cold traffic into leads
• Building landing pages and opt-in flows, and continuously testing to improve conversion rates
• Setting up and optimising email/SMS nurture sequences that move leads toward a booked call or sale
• Tracking and reporting on CPL, CAC, show-up rates, and pipeline value, and using the data to drive decisions
• Working with our sales team to make sure lead quality — not just quantity — keeps improving
• Managing lead gen campaigns for live events and launches from first click through to sell-out
• Spotting what's working in the market before everyone else does, and testing it here first

Requirements

• Proven experience running paid lead generation campaigns, ideally in coaching, high-ticket, or info-product spaces
• Strong hands-on knowledge of Meta Ads Manager and LinkedIn Ads, including audience building, retargeting, and creative testing
• Experience building or briefing high-converting funnels and landing pages (e.g. ClickFunnels, GoHighLevel, or similar)
• Comfortable working with CRM and email/SMS automation tools to manage and nurture leads
• Data-driven mindset: you can read a dashboard, spot what's underperforming, and know what to change
• Self-directed and outcome-focused, with a track record of hitting or beating lead targets