Responsibilities

• Assist in delivering marketing campaigns that increase visibility of Viessmann across the UK & Ireland, ensuring consistent messaging aligned with brand values and positioning
• Cooperate with marketing support functions across other business areas, to further improve local activities and exchange best practice
• Monitor KPIs, industry developments, competitors and report the results internally
• Review, assess, and qualify incoming leads from multiple channels (website, campaigns, events), ensuring they meet agreed criteria before passing to the sales team.
• Engage with prospective customers and partners through calls, emails, and Salesforce CRM workflows to nurture interest and progress leads through the funnel.
• Maintain and update lead and customer data in Salesforce CRM systems, ensuring high data quality and providing insights for marketing and sales optimisation.
• Assist in the launch and monitoring of lead generation campaigns, tracking performance metrics and identifying opportunities for improvement.
• Route qualified opportunities to the appropriate sales or partner contacts
• Support the conversion of marketing leads into sales-ready opportunities through structured follow-up and nurturing
• Provide qualitative and quantitative feedback to Marketing / Sales / Installers and other campaign team members

Requirements

• Salesforce CRM experience; ability to manage and update lead data and query systems
• Understanding of GDPR and data handling requirements
• Ability to engage with prospective customers via calls and emails; capable of following up to nurture leads
• Williness to work on-site in Telford, England

Preferred

• Experience delivering marketing campaigns across the UK & Ireland; familiarity with lead generation and CRM data management.

Benefits

• We offer a competitive total rewards package that may include other benefits and well‑being programs. Offerings vary by role and location and are designed to support employees’ health, security, and success.