Responsibilities

• Own the development of a comprehensive Marketing strategy and execute a data-driven North American field marketing plan that directly aligns with BMC's corporate goals, regional sales targets, and key business drivers.
• Orchestrate a balanced mix of marketing programs aimed to drive net new logos and expand footprint in existing accounts.
• Oversee cross-functional alignment of go-to-market plans and orchestration of digital campaigns and events with specific marketing plans that reflect business priorities and sales goals.
• Maintain a cadence of communication with Sales to act as a strategic advisor and partner on account planning to ensure alignment on campaign rollouts, lead follow-up, and regional pipeline health.
• Partner with enterprise sales teams to create marketing experiences for high-value accounts, accelerating deal cycles, and building deep executive relationships.
• Work closely with the Partner ecosystem to identify priority marketing initiatives. Secure partner’s commitment to drive execution of joint Marketing plans.
• Assist and engage partners in driving tactics across brand reputation, demand generation and customer engagement to increase pipeline and revenue generated.
• Identify, pilot, and scale AI-enabled marketing capabilities that improve segmentation, personalization, campaign orchestration, content adaptation, lead prioritization, and performance optimization across key programs.
• Partner with sales, digital, ABM, solution marketing, operations, and analytics teams to translate AI-driven insights into actionable marketing strategies, account plays, nurture motions, and revenue-generating programs.
• Promote responsible AI adoption by ensuring AI-supported marketing activities align with brand standards, data privacy expectations, governance practices, and human review requirements.

Requirements

• 10+ years of B2B field marketing focused on demand generation experience within the SaaS / Enterprise Software space.
• Keen understanding of the enterprise software sales cycle with a target audience mix of IT decision makers, senior level business buyers and technical influencers
• Proven track record of managing marketing strategies and ABM programs across both US and Canadian markets.
• Exceptional ability to analyze campaign performance data and pivot strategies based on ROI and sales feedback.
• Outstanding cross-functional collaboration skills, particularly in demonstrating ability to influence sales leaders and collaborate across matrixed teams.
• Capable of managing, and driving engagements across areas within a very dynamic environment which includes sales, sales operations, marketing, communications, advertising, and corporate events
• Experience delivering successful campaigns and programs with strong ROI – on time, within budget.
• 3rd party vendor management skills with the ability to balance competing priorities and diverse points of view.
• Background working with field marketing, customer marketing, and partner teams in integrated GTM environments, with reasonable understanding of the different types of partners in the market (SIs, VARs, GOSIs, Resellers, etc.)

Preferred

• Enthusiastic, proactive, innovative, and open to new ideas.
• A detail oriented and highly organized problem solver, who can juggle and manage multiple tasks and projects independently and cross-functionally.
• Outstanding verbal and written communication skills with the ability to create and communicate a company’s vision to the market.