Lead, Executive Engagement and Field Marketing
New York City, NY (Remote)
Posted 1 day ago
Job Summary
Own and scale executive-focused programs and field marketing motions that convert engagement into pipeline and deals, guiding executive relationships from advisory boards to strategic, executive-to-executive selling across Tier 1 accounts and high-impact events.
- Own the Executive Advisory Board and practitioner-level Customer Advisory Board, driving membership, cadence, and deal-support assets.
- Lead strategic account marketing with executives to unlock stalled accounts and drive renewal/expansion outcomes.
Job Description
Responsibilities
- Executive Partnerships Own the Executive Advisory Board end-to-end: expand membership, run the cadence and agendas, and convert relationships into warm intros, references, and deal support in named accounts Build and launch a net-new Customer Advisory Board at the practitioner/champion level, feeding signal up to the EAB and giving Account Executives a renewal and expansion asset Orchestrate executive-to-executive selling — be the person AEs call when a deal needs a peer-level conversation between a Stepful exec and a health system CNO or CHRO Strategic Account Marketing (Tier 1 ABM) Partner account-by-account with AEs on tier 1 net-new and expansion accounts: whitespace mapping, exec sponsor mapping, and a defined executive-touch play for each Use EAB members, personal networks, and exec sponsors as the unlock mechanism for stalled or dark accounts Experiment with AI tools to sharpen account research, exec mapping, and follow-up workflows — and share what works with the Growth & Marketing team Field Marketing & Events Decide which healthcare workforce, nursing education, and health system conferences merit Stepful's presence — filtered by whether tier 1 accounts and their execs will be there Design high-intimacy activations (dinners, roundtables, speaker sessions featuring Stepful execs or EAB members) over booth-traffic plays, and curate exactly which clients and prospects get a seat Own post-event follow-through into AE hand-off as a measured outcome, working closely with Revenue Operations on attribution
Requirements
- 10+ years across field marketing, ABM, executive programs, or enterprise sales/marketing hybrid roles, with direct accountability for sourced or accelerated pipeline
- A track record of building or running executive/customer advisory boards and converting them into commercial outcomes
- Credibility with C-suite healthcare buyers — you can hold your own in a room with CNOs, CHROs, and health system executives, and represent Stepful externally
- Deep instincts for 1:1 and 1:few engagement: you know which relationships to invest in, and you follow through with rigor
- Comfort operating with wide latitude in ambiguity — setting your own priorities across interconnected programs and making high-stakes judgment calls on where executive time goes
- Bachelor's degree or equivalent practical experience
Preferred
- You've marketed or sold into health systems, healthcare workforce, or nursing education buyers
- You've built a tier 1 ABM or strategic account marketing motion from scratch at a Series B–D startup
- You bring an existing network of health system executives
- Experience with account intelligence and ABM tooling (e.g., Demandbase, 6sense) or CRM-based pipeline reporting
Benefits
- Meaningful Equity Stake
- Subsidized Medical, Dental, and Vision insurance plan options
- 401(k)
- FSA, HSA and commuter benefits
- Learning stipend
- Open vacation policy, including:
- Guidance of 15 days PTO annually
- Stepful closed the last week of December
- 15 work-from-anywhere days
- 10 public holidays observed for 2026
Our mission is to empower communities with accessible pathways to healthcare careers, regardless of background or circumstance.Our healthcare staffing programs are designed to fill vacancies quickly and reduce hiring costs. We also provide medical career advancement training. Stepful specializes in training and placing healthcare professionals in various healthcare roles, including Medical Assistants, Coders & Billers, Pharma Techs, EKGs, and Phlebotomists.
Salaries
Posted range
$160K/yr – $190K/yr
Taken straight from the job posting.
Marketing Team
People
Founders / CEO
Funding
Funding History
- Nov 2024Series B • $31.5M
- Feb 2024Series A • $12M
- May 2023Seed • $7.5M









