LinkedIn Copywriter (Part-Time, Remote)
Social Alchemy
USA (Remote)
$0K/wk - $1K/wkAgencyFull-timeEntry level
2 days ago
Lead Copywriter (Hybrid: Madison, WI)
Madison, WI (On-site)
$93K/yr – $140K/yrSenior Level7+ years expFull time
Posted 7 weeks ago
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Job Summary
Own the creative direction for direct response marketing, turning complex product details into simple, on brand campaigns that move action for B2B2C audiences.
- Creative leadership: drive marketing and communications concepts aligned to brand strategy and audience goals.
- Design and copy execution: translate strategy into compelling design and copy that deliver measurable response.
- Brand stewardship and team enablement: mentor designers, uphold voice, and ensure standards and compliance across materials.
Job Description
Responsibilities
- Leads creative development of marketing and communications strategies that align with brand and audience goals.
- Develops concepts (design), based upon strategic inputs, that meet defined objectives.
- Uses rationale to present creative concepts and can defend work based upon strategy inputs.
- Has an in-depth understanding of B2B2C audience and brand drivers and develops creative that drives business results.
- Leads small scope copy based creative projects from inception to completion.
- Leverages an in-depth understanding of product benefits to develop compelling creative that drives action.
- Takes complex product information and creates simplified and easily digested (design).
- Ensures alignment with brand, product, production, and compliance standards.
- Maintains defined standards and voice.
- Recruits, mentors, and trains (designers) on brand standards and voice.
TruStage
TruStageTM is a financially strong insurance and financial services provider, built on the philosophy of people helping people, meeting the needs of middle-market consumers and the businesses that serve them. We believe a brighter financial future should be accessible to everyone, and our products and solutions help people confidently make financial decisions that work for them at every stage of life. With a culture rooted and focused on creating a more equitable financial system, we are deeply committed to giving back to our communities and improving the lives of those we serve today, and tomorrow. For more information, visit www.trustage.com.Follow our showcase pages: TruStage|Financial Services, TruStage| Insurance and TruStage Ventures to learn more about our integrated products and solutions.Please read and abide by our social media community guidelines: https://bit.ly/3Te7ReeTruStageTM is the marketing name for TruStage Financial Group, Inc. Its subsidiaries and affiliates. Insurance products are issued by CMFG Life Insurance Company, MEMBERS Life Insurance Company, CUMIS Insurance Society Inc., CUMIS Specialty Insurance Company Inc., American Memorial Life Insurance Company, and Union Security Insurance Company. CORP-7948569.1-0525-0627
