Responsibilities

• Own copy and narrative direction for high-priority integrated campaigns, launches, and brand initiatives from brief through delivery.
• Develop creative concepts, campaign platforms, messaging architectures, headlines, taglines, product stories, and other customer-facing copy across channels.
• Establish and evolve voice, tone, and messaging principles that create a connected customer experience and strengthen Rivian’s brand distinctiveness.
• Partner with art directors, designers, creative leads, strategists, producers, and cross-functional stakeholders to turn briefs into compelling, strategically grounded work.
• Translate Rivian’s mission, products, technology, and customer experience into language that is clear, inviting, differentiated, and on-brand.
• Write and oversee writing across a range of formats and audiences, including website, email, newsletters, social, retail, CRM, film and video, experiential, and launch materials.
• Lead the extension of creative ideas across touchpoints, balancing consistency with the needs of each audience, channel, and moment.
• Influence briefs, creative approaches, and go-to-market narratives by bringing a clear perspective on the customer, the product, and the business challenge.
• Research unfamiliar subjects, work closely with subject matter experts, and build deep product understanding to communicate with accuracy and confidence.
• Present creative thinking to senior stakeholders, articulate the rationale behind the work, respond constructively to feedback, and advocate for ideas that improve clarity and impact.

Requirements

• 7+ years of experience in copywriting, brand writing, advertising, editorial, content design, or a related creative discipline; experience in an agency or in-house creative studio environment preferred.
• A strong portfolio demonstrating strategic concept development, campaign leadership, brand voice, messaging systems, and polished execution across multiple formats and channels.
• Exceptional writing and editing skills, with the ability to make complex subjects clear, engaging, and emotionally resonant.
• Strong conceptual and strategic thinker who can develop a range of ideas, connect creative decisions to broader objectives, and bring a clear point of view to the work.
• Demonstrated ability to lead copy direction across integrated, cross-functional initiatives from early strategy through final production.
• Collaborative, trusted partner who is comfortable influencing designers and creative teams, as well as product, marketing, communications, legal, and other cross-functional stakeholders.
• Comfortable moving between high-level creative development, messaging architecture, and detail-oriented production copy.
• Experience giving clear, actionable creative feedback and helping others do their best work.
• Relentlessly curious, proactive, and willing to dig beneath the surface to understand the customer, the product, and the problem.
• Comfortable with ambiguity, shifting priorities, and multiple deadlines in a fast-paced, evolving environment.

Preferred

• Experience with automotive, mobility, technology, sustainability, or mission-driven brands is a plus.

Benefits

• We offer a comprehensive package of benefits for full-time and part-time employees, their spouse or domestic partner, and children up to age 26, including but not limited to paid vacation, paid sick leave, and a competitive portfolio of insurance benefits including life, medical, dental, vision, short-term disability insurance, and long-term disability insurance to eligible employees.
• You may also have the opportunity to participate in Rivian’s 401(k) Plan and Employee Stock Purchase Program if you meet certain eligibility requirements.
• Full-time employee coverage is effective on their first day of employment. Part-time employee coverage is effective the first of the month following 90 days of employment.
• More information about benefits is available at rivianbenefits.com.
• The salary range for this role is $101,000 to $133,760 for Irvine, California based applicants, and $109,700 to $145,320 for New York based applicants. This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting.
• An employee’s position within the salary range will be based on several factors including, but not limited to, specific competencies, relevant education, qualifications, certifications, experience, skills, geographic location, shift, and organizational needs.
• The successful candidate may be eligible for annual performance bonus and equity awards.