Responsibilities

• Develop and maintain overarching content strategy across paid and organic channels, with a focus on performance, scalability, and alignment to growth priorities
• Translate Grove's mission and product value propositions into creative concepts, briefs, and messaging frameworks that resonate across audiences and can be consistently applied across channels
• Write and own all creative briefs for paid ads, organic social, UGC, and new channel tests — including hooks, formats, copy direction, and audience framing — ensuring clarity, consistency, and scalability
• Lead category and audience expansion concepting for paid ads in partnership with the Paid Media Manager and Director of Growth, contributing strategic recommendations based on performance insights
• Manage the full UGC creator pool — scouting, briefing, contracts, deliverable tracking, and quality across paid and organic Meta, TikTok, and YouTube — ensuring output aligns with defined creative standards
• Own the strategic roadmap for organic social, with the Social Manager executing day-to-day, ensuring priorities and direction are clearly defined
• Stay ahead of platform trends, winning ad formats, and emerging creative techniques and bring those insights back to the team to inform ongoing strategy
• Drive weekly creative performance reviews — identify what's working, stop what isn't, and define clear next iterations based on data and learnings

Requirements

• 6–8+ years of experience in content strategy, creative strategy, or a hybrid paid/organic role, ideally at a consumer-facing or e-commerce brand
• Strong storyteller with excellent creative instincts, editorial judgment, and the ability to educate and inspire audiences across social platforms
• Deep fluency across Instagram, TikTok, YouTube Shorts, Pinterest, and emerging platforms, with a strong understanding of algorithm behavior, retention mechanics, and performance drivers
• Proven experience leading both organic social and paid creative strategy, with the ability to build brand presence and drive conversion within defined growth objectives
• Strong understanding of performance-driven creative — you know what makes content stop the scroll and can translate insights into repeatable frameworks
• Hands-on production experience, including filming, editing (CapCut, Adobe Suite, or similar), and publishing content yourself
• Data-literate, with the ability to use performance insights to inform creative decisions and recommend next steps
• AI fluency — actively using AI tools to improve speed, output, and quality, and able to guide others in applying them effectively
• Experience managing creative talent (producers, editors, contractors) and driving output through a collaborative, hands-on leadership style
• Experience with UGC platforms and creator management workflows at scale
• Comfortable operating across both strategy and execution — able to move between hands-on work and presenting clear creative direction to leadership

Benefits

• This full-time, exempt position is remote for candidates based in the following states: California, Maine, Pennsylvania, Nevada, North Carolina, Texas, Colorado, Washington, Illinois, New York, Missouri, and Massachusetts.
• Competitive benefits - medical, vision, dental
• Equity - shared success is core to our mission
• Flexible Paid Time Off - we care most about results
• Free VIP membership and 50% employee discount
• Working for a company that believes that a small group of people can change the world for the better by creating products and funding initiatives that help the planet!