Lead Brand Designer

Dallas, TX (On-site)

$70K/yr – $90K/yrSenior Level8+ years expFull time

Posted 4 months ago

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Job Summary

Drive end-to-end rebrand execution and governance as a Brand Design Lead, shaping visual identity across channels.

  • Own rebrand execution and governance from brief to launch across web, campaigns, and product touchpoints.
  • Must-have: 8+ years of brand design, visual identity, or creative leadership.
  • Standout: Direct experience leading a major rebrand with CMS tools like WordPress, HubSpot, or Canva.

Job Description

Responsibilities

  • Rebrand execution and rollout
  • Partner with marketing leadership and external agencies to execute a large scale rebrand across all channels, ensuring consistency as the brand is deployed across materials and channels
  • Provide design direction, ideas, and creative vision to help bring the new brand to life in a way that is distinctive and consistent across web, campaigns, product touchpoints, and marketing assets
  • Post launch brand governance
  • Serve as the long-term owner and steward of the visual identity following rebrand launch, maintaining clear guidelines, templates, and systems to ensure ongoing consistency and scalability
  • Proactively evolve the brand over time while protecting its core integrity and standards
  • Hands-on design execution
  • Operate effectively in a fast-paced environment by prioritizing work, managing time, and setting clear timelines and delivery expectations across multiple concurrent projects
  • Communicate clearly with the team and stakeholders on progress, tradeoffs, and risks, while helping manage team capacity through scope clarity, sequencing, and prioritization recommendations
  • Digital platform execution and brand consistency

Requirements

  • 8+years of experience in brand design, visual identity, or creative leadership
  • Compelling portfolio of work over a wide range of creative projects
  • Knowledge of Adobe PhotoShop, Illustrator, Premiere, Sketch, InDesign, and other graphic design and video editing software
  • Hands on experience designing and building in WordPress, HubSpot, Canva
  • Knowledge of layouts, graphic fundamentals, typography, print, and the web
  • Direct experience executing or leading a major rebrand is strongly preferred
  • Strong project management, communication and organizational skills

Preferred

  • Monday.com experience a plus

Benefits

  • Medical, Dental, and Vision Insurance with Employee Premiums Covered by HHCS at 100% and Company Cost Share for any Dependents Enrolled
  • $3000 Annual Company Contributions to HSAs for all Employees Enrolled in the HSA Eligible Health Plan
  • Unlimited Paid Time Off
  • Pre-Tax and Roth 401(K) Retirement Options
  • On-Site Gym, Free Parking, and Provided Lunches 3 Times per Week in the Dallas Office!
Hallmark Healthcare Workforce Technology logo

Hallmark Healthcare Workforce Technology

3.8 Glassdoor

Hallmark is the leader in Workforce Intelligence and Enablement, providing technology for health systems and provider groups nationwide. Our platform combines workforce intelligence, provider enablement, internal staff flexibility, and total vendor management to help health systems integrate physician performance and compensation, optimize labor spend, and improve workforce engagement and retention. Serving more than 50 health systems, Hallmark’s technology manages over $10 billion in physician compensation annually, enables sourcing of 25K+ clinicians, and supports over 100K+ users daily. By delivering real-time insights and AI-enabled automation, Hallmark empowers health system leaders to drive sustainable margin improvement while advancing access, quality, and staff well-being.

Founded in 2010
Boston, Massachusetts, USA
276 employees (11 in marketing)
64% recommend to a friend
100% CEO approval

Traffic Signals

Monthly Visitors
10.5K
Monthly Google Ads Budget
$113
Traffic Source Mix
Search
31%
Direct
48.1%
Referral
6.2%
Social
13.2%
Paid
1.4%

Headcount Trend

Current headcount: ~276

Marketing Team

Marketing Team Size
8 (3% of company)

Funding

Last Raise
Private Equity, 2 years ago

Funding History

  • Oct 2023
    Private Equity
  • Dec 2020
    Private Equity

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