Responsibilities

• Serve as the primary platform expert for Adobe Journey Optimizer, advising on architecture, governance, and best practices
• Lead discovery efforts to gather necessary information from clients and internal team members to appropriately understand business needs and solution requirements for digital marketing efforts
• Develop deep knowledge of each client's business and available data to ensure platform solutioning is on par with client's marketing objectives
• Translate business needs into detailed technical requirements for platform configuration, data schemas, system integrations and customer journeys to deliver against business needs
• Partner with AEP/CDP Architects and Engineers to implement XDM schemas, plan data ingestion and dataset enablement, transformations, event pipelines, and monitoring, as needed to support journey activation
• Lead platform configuration and development of digital marketing campaigns across channels (email, SMS, push, in-app, etc)
• Manage user roles and permissions in AJO to ensure proper access controls
• Oversee development, testing and deployment of platform work completed by developers
• Provide support to development teams working on platform integrations
• Create and present Architecture and Technical specifications documents

Requirements

• 8 to 10 years of experience
• Skills: Adobe Journey Optimizer, AEP, Adobe Experience Platform, Journey Orchestration, Campaign Management, Marketing Activation, Marketing Use Case Activation
• Bachelor’s degree in Computer Science, a related business or technology field, or equivalent work experience required

Preferred

• Demonstrated experience of 3+ full end-to-end Adobe Journey Optimizer implementations completed, including architecture, data design, integration, and activation.
• 3 or more years of Hands On experience working with Adobe Journey Optimizer
• Familiarity with setup/application of common AJO tasks: Channel Configuration, Data Sources, Events, Actions, Audience Definition, Decision Management, etc.
• Familiarity with non-native activation, i.e., journey orchestration in AJO with customer interaction via external system
• Adobe Journey Optimizer certification preferred
• Experience with Adobe Experience Platform, RTCDP and CJA strongly preferred
• Experienced data modeler
• Proficiency with JSON and XML
• Experience or familiarity with HTML, MJML, CSS and responsive email coding a plus
• Agency experience preferred, with 2+ years experience in a client-facing role and knowledge of overall agency structures and agile project management methodologies