POPLIFE

Key Account Manager

Dallas, TX (On-site)

Company Description POPLIFE is a brand experience agency that connects clients, creators, and communities by delivering impactful and authentic experiences. Established in 1999 as a local weekly event series to engage with artists, musicians, and cultural innovators, the company has since grown into a full-service agency driven by bold thinking and cultural insight. POPLIFE specializes in merging brand objectives with creative authenticity, crafting experiences that resonate and create lasting impressions. With headquarters in Miami and New York City, POPLIFE operates independently, with activation teams located nationwide. Key Responsibilities Build, strengthen, and elevate relationships with store teams and management Support sales objectives through consistent account visits and executional support Lead staff and management trainings on brand story, SKUs, liquid profiles, and usage occasions Execute and maintain merchandising standards, including: Shelf placement, facings, displays, and POS deployment Auditing visuals, SKUs, pricing, and out-of-stocks Conduct competitive shopping and retail audits Execute off-premise sampling and consumer education focused on SKUs, product benefits, and usage occasions One (1) sampling per assigned store Sampling conducted Thursday–Sunday Schedule store visits based on management availability, requiring a flexible weekly schedule Support sell-through by converting consumer trial into purchase intent Ensure all activations and assets are compliant, on-brand, and retailer-approved Capture, organize, and submit field reporting and insights to support the sales team Qualifications 2+ years experience in adult beverage sales (alcohol, RTD/RTS, beer, wine, or spirits) Working knowledge of off-premise retail account dynamics and store operations Strong understanding of Dallas–Fort Worth market dynamics Highly organized, with the ability to manage a flexible schedule across weekdays and weekends Strong communication and relationship-building skills with store teams and consumers Experience with field reporting, audits, and follow-ups Comfortable working independently and managing in-market priorities Passion for brand-building, consumer engagement, and sales-driven execution Experience in THC-adjacent or regulated beverage categories a plus