Junior Marketing (Customer Insight) Analyst

London, UK (Hybrid)

£30K/yr – £35K/yrIntern/New GradFull time

Posted 2 weeks ago

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Job Summary

Own the profitability analytics for marketing activity, turning data into actionable insights for Marketing and Trading, shaping test-and-learn plans, and exploring customer quality and satisfaction to surface growth opportunities.

  • Profitability analytics for marketing spend across Acquisition, Retention and Upselling
  • Campaign insight delivery to Marketing and Trading teams
  • Cross-functional collaboration to drive commercial opportunities

Job Description

Responsibilities

  • Report on and deliver actionable insight on profitability of marketing spend, including Acquisition, Retention and Upselling campaigns
  • Help turn campaign data into clear, actionable insight for the Marketing and Trading teams.
  • Assist with test-and-learn plans for print, digital, in-box and CRM activity, helping the team understand what is driving incremental sales.
  • Analyse customer quality measures, including who we acquire, how we retain them and what encourages customers to buy more.
  • Support analysis of NPS, brand awareness and customer satisfaction measures, using both leading and lagging KPIs to build a fuller view of performance.
  • Contribute to ad hoc analysis where the team spots commercial opportunities or performance questions that need exploring.

Requirements

  • Foundational Excel skills with the appetite and commitment to build them quickly
  • Some exposure to SQL, data tools, statistics, marketing analytics, commercial analysis or customer
  • A naturally inquisitive approach: you enjoy asking why something happened and what the business can do next.
  • Great communication skills, with the ability to explain data clearly
  • A collaborative style and the confidence to work with people across Marketing, Trading and other teams
  • Comfortable working as part of a team and asking for support when needed

Benefits

  • 33 days inclusive of bank holidays (FTE)
  • A free box of fruit and veg every week
  • Up to 35% discount on A&C products
  • Cycle to Work Scheme
  • Contributory pension scheme
  • Grant on team sports

Marketing Team

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