Responsibilities - Develop creative concepts and copy for a variety of media, including (but not limited to): paid and organic social posts, ads, PR materials, presentations, scripts, gifs, memes, infographics and more - Write copy for a variety of social platforms, such as IG, TikTok, Twitter, LinkedIn, YouTube, Facebook, Twitch, Reddit, etc. - Collaborate with art directors, designers, strategists, producers and other team members to bring ideas to life - Translate product information and technical language into engaging customer-friendly copy - Ability to adapt writing style and tonality to appeal to different audiences - Edit and proofread copy for presentations and posts - Present your own creative work internally to teammates - Assist creative leads in organizing, attending and directing external agency partners in still and video production - Ensure all creative adheres to brand guidelines - Maintain strong working knowledge of product features and benefits Requirements - Must have a portfolio (may include spec work, college work and creative writing) - Passion for creative writing, social media and digital-first thinking - Fluent in the copy specifics of various social platforms including IG, TikTok, Twitter, LinkedIn, YouTube, Facebook, Twitch, Reddit, etc - Ability to leverage AI tools to strengthen writing and optimize through GEO/SEO - Self-motivated, organized and deadline-driven - Great sense of humor that translates into meme, gif and social copy - In tune with social trends and emerging techniques for storytelling and brand expression - Passionate about health and wellness - Willingness to push creative boundaries - Able to prioritize and manage own time - Bonus skills: content creation, community management and/or blogging Nice_to_have - Bonus skills: content creation, community management and/or blogging Benefits