Responsibilities

• Plan and Execute Digital Marketing Strategies (About 50% of your day)
• Create and execute data-driven SEO and AI Search Visibility strategies and optimizations for your clients
• Build and manage PPC (think Google Ads!) campaigns and work to achieve positive results for clients
• Plan content strategy and build outlines for our team of copywriters
• Manage the planning and execution of CRO projects, and recommend CRO best practices for clients
• Plan and execute email marketing campaigns
• Perform light editing in the backend of client websites to correct errors and implement content
• Analyze Marketing Campaign Data (About 25% of your day)
• Analyze campaign performance data (In Google Analytics and RevenueCloudFX) and prepare monthly reports
• Interpret web analytics, demographic data, market research, and buyer behaviors, and update strategies based on findings

Requirements

• A Bachelor's Degree: All majors welcome!
• GPA: 3.4 or above
• (Upcoming grads are encouraged to apply - we interview and hire up to a year in advance!)
• Prior experience working, in any field (for example: a part-time job, summer job, internship, etc)
• Strong verbal and written communication skills
• Customer service experience (in any industry)
• Analytical and research skills
• Digital marketing experience (a bonus!)
• Copywriting for the web experience (a bonus!)
• Not required, but awesome to have!

Preferred

• Digital marketing experience (a bonus!)
• Copywriting for the web experience (a bonus!)
• Excel/Google Suite
• Google Analytics
• Basic HTML
• Familiarity with using AI tools

Benefits

• Comprehensive, On-the-Job Training and Career Development
• Initial "career kickstart" training to learn foundational hard skills over the first few months on the job
• Ongoing advanced training sessions from industry experts as you progress further in your role
• Regular team Lunch-and-Learns in our on-site training amenities
• Career Growth and Upward Progression Paths
• All our Jr-level roles represent the first step on an upward promotional path within WebFX
• Merit-based promotions are abundant for new team members who meet or exceed performance metrics
• Regular 1-on-1 check-ins with a manager to support career growth
• Potential promotional path for Jr. Web Marketing Specialist - Analytics Track:
• Digital Marketing Specialist