Jr. Digital Communications Account Manager

Lancaster, PA (On-site)

$50K/yr – $53K/yrEntry LevelFull time

Posted 4 weeks ago

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Job Summary

Own relationship-driven client work across SEO, PPC, content, and CRO, turning data into strategy and ongoing optimization.

  • Client Ownership: direct single-point contact for a portfolio and ongoing strategy guidance.
  • Channel Ownership: plan and optimize SEO, PPC, content, and CRO programs to hit client goals.
  • Analytics & Execution: analyze GA and revenue data, produce monthly reports, and translate insights into experiments and improvements.

Job Description

Responsibilities

  • Serve as the direct point of contact for a dedicated list of clients, providing industry advice and recommendations to help them achieve their goals
  • Build long-lasting relationships with clients based on trust and rapport, and maintain WebFX’s world-class retention rate
  • Create and execute data-driven SEO strategies and optimizations for clients
  • Build and manage PPC campaigns and work to achieve positive results for clients
  • Plan content strategy and build outlines for our team of copywriters
  • Manage the planning and execution of CRO projects, and recommend CRO best practices for clients
  • Perform light editing in the backend of client websites to correct errors and implement content
  • Analyze campaign performance data (in Google Analytics and RevenueCloudFX) and prepare monthly reports
  • Interpret web analytics, demographic data, market research, and buyer behaviors, and update strategies based on findings
  • Conduct industry research such as competitor analysis and keyword research
  • Perform A/B, website usability, and conversion rate testing to determine what works best for clients and provide recommendations

Requirements

  • Bachelor’s Degree (All majors welcome)
  • GPA 3.4 or above
  • Strong verbal and written communication skills
  • Customer service experience
  • Presentation skills
  • Analytical and research skills

Preferred

  • Digital marketing experience
  • Copywriting for the web experience

Benefits

  • Comprehensive, On-the-Job Training and Career Development
  • Career Growth and Upward Progression Paths
  • In-Person Experience Alongside Our Team of Industry Experts
WebFX logo

WebFX

3.8 Glassdoor

Since 1996, WebFX has offered clients innovative digital marketing solutions to help them drive revenue for their businesses. Our team of over 600 experts crafts strategies for mid to large-size companies across the globe. As a leader in tech-powered, expert-led SEO, web design, ecommerce, website conversion, and digital marketing services, we pride ourselves on driving traffic, converting visitors and measuring effectiveness to ultimately deliver a positive return on investment for our clients.We have an ever-expanding trophy cabinet not only for our web design, SEO and digital marketing work, but also for our company culture. In fact, we've been named the #1 Best Place to Work in PA nine years in a row.Interested in learning more about how our team can drive results for your business with digital marketing? Don't hesitate to give us a call or contact us through our website.➡️ https://www.webfx.com/lp/digital-marketing-services/?utm_source=social&utm_medium=organic&utm_campaign=linkedin-bioWant to join the team at WebFX? Check out our open positions on our website! ➡️ https://www.webfx.com/careers/?utm_source=social&utm_medium=organic&utm_campaign=linkedin-bio

Founded in 1996
Harrisburg, Pennsylvania, USA
1.2K employees (671 in marketing)
69% recommend to a friend
81% CEO approval

Traffic Signals

Monthly Visitors
594.5K
Monthly Google Ads Budget
$584.8K
Traffic Source Mix
Search
60%
Direct
32.1%
Referral
6%
Social
1.4%
Paid
0.4%

Headcount Trend

Current headcount: ~1.2K

Marketing Team

Marketing Team Size
624 (52% of company)
Median Career Experience
7 years
Median Tenure
4.8 years
Marketing Roles Posted (Last 30 Days)
4

Funding

Total Funding
$6.4M
Last Raise
$6.4M
Private Equity, 4 years ago

Funding History

  • Oct 2021
    Private Equity • $6.4M

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