Responsibilities

• Communicate with Clients (About 40% of your day) - Serve as the direct point of contact for a dedicated list of clients, providing them with industry advice and recommendations to help them achieve their goals - Build long-lasting relationships with your clients based on trust and rapport, and work to maintain our world-class retention rate
• Plan and Execute Digital Marketing Strategies (About 35% of your day) - Create and execute data-driven SEO and AI Search Visibility strategies and optimizations for your clients - Build and manage PPC (think Google Ads!) campaigns and work to achieve positive results for clients - Plan content strategy and build outlines for our team of copywriters - Manage the planning and execution of CRO projects, and recommend CRO best practices for clients - Perform light editing in the backend of client websites to correct errors and implement content
• Analyze Marketing Campaign Data (About 15% of your day) - Analyze campaign performance data (In Google Analytics and RevenueCloudFX) and prepare monthly reports - Interpret web analytics, demographic data, market research, and buyer behaviors, and update strategies based on findings
• Perform Marketing Research and Testing (About 10% of your day) - Conduct industry research such as competitor analysis and keyword research - Perform A/B, website usability, and conversion rate testing to determine what works best for your client, and provide recommendations accordingly

Requirements

• Education - A Bachelor's Degree: All majors welcome! - GPA: 3.4 or above
• Upcoming grads are encouraged to apply - we interview and hire up to a year in advance!
• Suggested Experience And Skills - Prior experience working, in any field (for example: a part-time job, summer job, internship, etc) - Strong verbal and written communication skills - Customer service experience (in any industry) - Presentation skills - Analytical and research skills - Digital marketing experience (a bonus!) - Copywriting for the web experience (a bonus!)
• Tools/Technical Skills - (Not required, but awesome to have!) - Excel/Google Suite - Google Analytics - Basic HTML - Familiarity with using AI tools
• Qualities And Traits - You're interested in the web, and like keeping up with new technology - You're professional, dependable, and self-motivated - You take pride in your work and always strive for high-quality results - You work with urgency and enjoy getting things done - You're proactive when it comes to solving problems - You're a lifelong learner, and are always looking to stretch and grow your skills - You love thinking both creatively and analytically, and love using data to make decisions

Preferred

• - Digital marketing experience (a bonus!)
• - Copywriting for the web experience (a bonus!)
• - Tools/Technical Skills: Excel/Google Suite, Google Analytics, Basic HTML, Familiarity with using AI tools (Not required, but awesome to have!)

Benefits

• Comprehensive, On-the-Job Training and Career Development - Initial "career kickstart" training to learn foundational hard skills over the first few months on the job - Ongoing advanced training sessions from industry experts as you progress further in your role - Regular team Lunch-and-Learns in our on-site training amenities
• Career Growth and Upward Progression Paths - All our Jr-level roles represent the first step on an upward promotional path within WebFX - Merit-based promotions are abundant for new team members who meet or exceed performance metrics - Regular 1-on-1 check-ins with a manager to support career growth
• Potential Promotional Path For Jr. Digital Communications Account Manager - Digital Marketing Specialist - Digital Marketing Analyst - Digital Marketing Consultant - Lead Internet Marketing Consultant - Sr. Internet Marketing Consultant
• In-Person Experience Alongside Our Team Of Industry Experts - This position is based fully on-site at our Lancaster, PA office, with opportunities for this to evolve as Fxers advance in their career tenure.