Responsibilities

• Programmatic Partner Acquisition (Top-of-Funnel): Design and execute multi-channel growth programs targeting product, engineering and partnerships leaders to drive adoption of identity standards and pipeline into the Okta Integration Network (OIN).
• Lifecycle Nurture & Conversion Optimization (Middle-of-Funnel): Build automated lifecycle sequences and run continuous experimentation across the ISV journey to eliminate friction, improve completion rates, and prove ROI.
• Activation & Partner Enablement (Bottom-of-Funnel): Work alongside PMM and Partnerships teams to build automated "go-to-market in a box" toolkits to help newly integrated ISVs announce their integration and accelerate adoption.
• Funnel Analytics & Vertical Insights: Establish, track, and optimize Okta’s SaaS ISV acquisition funnel and ecosystem growth KPIs (e.g., pipeline velocity, conversion rates, and time-to-publish).
• Systems and Operational Scale: Collaborate with IT, Marketing Ops, and Digital teams to design and build scalable ISV marketing systems, using AI and marketing automation to streamline workflows and drive program growth.
• Lead & Contact Enrichment: Develop and execute strategies to identify, source, and enrich target contacts at ISV organizations, leveraging data tools to build high-quality prospect lists for outreach and engagement.
• Leading Practices: Bring sophisticated methodologies, frameworks, and best practices to design, establish and evolve our marketing motions within our ecosystem.

Requirements

• 4+ years of experience in growth marketing, partner marketing, developer marketing, business operations, or product marketing within an enterprise B2B SaaS or platform company.
• Funnel & Analytics Mindset: Proven track record of building, tracking, and optimizing growth campaigns or conversion funnels using data-driven methodologies.
• Technical & Business Fluency: Ability to translate technical software concepts into compelling business arguments for audiences ranging from software engineers to executive decision-makers.
• SaaS & Platform Understanding: Deep grasp of SaaS business models, platform dynamics, and the software development lifecycle.
• Cross-Functional Execution: Excellent collaboration and communication skills, with a track record of driving alignment across Product, Developer Success, Corporate Development, and Marketing teams.
• Adaptability & Drive: High autonomy, self-starter mentality, and comfort operating in fast-paced, evolving environments with shifting priorities.
• Marketing Automation: Proficiency in marketing automation platforms (e.g., Marketo, HubSpot, Pardot, etc.) and their integration with CRMs like Salesforce.

Preferred

• Growth Experimentation: Proven experience designing and running A/B tests or multi-variate experiments to optimize funnel conversion and engagement.
• Data-Driven Decision Making: Experience using analytics and visualization tools (e.g., Tableau, Looker) to extract actionable insights from raw data and influence strategy.
• AI-Powered Marketing: Hands-on experience leveraging AI tools to automate content personalization, streamline workflows, or enhance predictive modeling in a marketing context.
• Ecosystem/Platform Marketing: Familiarity with developer-facing ecosystems, app marketplaces, or partnership-driven growth models.
• Lead Enrichment Expertise: Experience using enrichment platforms (e.g., Clearbit, ZoomInfo, Clay) to identify and qualify key decision-makers within target accounts.