Responsibilities

• Develop and create high-quality content in English and Chinese for websites, social media, email campaigns, presentations, and marketing materials.
• Support the development of brand stories, customer stories, innovation stories, case studies, and thought leadership content.
• Assist in transforming complex business, technology, manufacturing, and innovation topics into compelling marketing content.
• Create and repurpose content across multiple formats, including articles, short-form videos, social posts, newsletters, and case studies.
• Manage and support content publishing across LinkedIn, WeChat, Xiaohongshu, WeChat Video Channels, Facebook, Instagram, and other relevant platforms.
• Monitor content performance and identify opportunities to improve engagement and reach.
• Support social media campaign planning and execution.
• Support Chinese brands entering international markets through localized content development.
• Conduct market and competitor research to identify content opportunities and communication trends.
• Help bridge cultural and communication gaps between Chinese businesses and international audiences.

Requirements

• Degree in Marketing, Communications, Business, Journalism, Media, International Business, or a related field.
• Professional proficiency in both Mandarin Chinese and English, including strong written communication and content creation capabilities in both languages.
• 2–5 years of experience in content marketing, digital marketing, communications, social media, or a related field.
• Strong writing, editing, and storytelling abilities.
• Experience creating content for professional or business audiences.
• Familiarity with LinkedIn and modern content marketing practices.
• Strong research and analytical skills.
• Highly organised with excellent attention to detail.
• Ability to work independently in a fast-moving entrepreneurial environment.

Preferred

• Experience working with Chinese brands, international brands, or cross-border business environments.
• Experience supporting Chinese brands entering international markets, international business communications, or cross-cultural marketing initiatives.
• Experience in B2B marketing, manufacturing, technology, sustainability, healthcare, pet food, consumer goods, or innovation sectors.
• Experience with HubSpot, CRM systems, marketing automation platforms, or CMS platforms.
• Video editing and visual content creation skills.
• Experience using AI tools for content creation and productivity.