Intermediate Email Marketing Specialist (Marketing Cloud)

Denver, CO (Hybrid)

$64K/yr – $74K/yrMid Level2+ years expFull time

Posted 7 days ago

Job Summary

Own the end-to-end design, execution, and optimization of targeted Salesforce Marketing Cloud campaigns and journeys, collaborating with cross-functional partners to improve engagement and outcomes.

  • Lead setup, QA, scheduling, and post-send analysis of campaigns
  • Drive personalization through AMPscript/SQL and data extensions

Job Description

Responsibilities

  • Build and deploy targeted email campaigns, automations, and customer journeys using Salesforce Marketing Cloud
  • Create and manage assets across Email Studio, Journey Builder, Automation Studio, Content Builder, and Contact Builder
  • Use AMPscript, SQL, and data extensions to power personalization, segmentation, and dynamic content
  • Support end-to-end campaign execution, including setup, QA, scheduling, and post-send monitoring
  • Partner with internal stakeholders to improve campaign performance, customer engagement, and overall experience
  • Analyze campaign results and share actionable insights to optimize future campaigns
  • Document processes, campaign standards, and platform best practices to support team consistency
  • Contribute to cross-team initiatives and ongoing improvements in tools, processes, and workflows

Requirements

  • 2+ years of hands-on experience in email marketing, with Salesforce Marketing Cloud experience required
  • Working knowledge of AMPscript, SQL, audience segmentation, and dynamic content
  • Experience managing data extensions, subscriber data, and relational data models
  • Solid understanding of email best practices, including deliverability and compliance (such as CAN-SPAM)
  • High attention to detail with strong organizational and problem-solving skills
  • Clear written and verbal communication skills
  • Ability to manage multiple projects and collaborate effectively across teams
  • Hybrid office environment (Tuesday, Wednesday, Thursday)
  • Locations: Denver, Cedar Rapids
  • Applicants must possess legal authorization to work for our company in the U.S. without the need for immigration, sponsorship or otherwise serving as an employer of record for immigration employment purposes. At this time, this role is not eligible for immigration-related employment authorization sponsorship.

Preferred

  • Experience in financial services such as retirement, life insurance, or investments
  • Familiarity with tools such as Litmus, Tableau, Seismic, or Outlook templates
  • Exposure to Agile or Scrum ways of working
  • Experience with other marketing platforms such as Mailchimp, HubSpot, or Marketo

Benefits

  • Comprehensive benefits package designed to support both the personal and financial well-being of our employees.
  • Compensation Benefits
  • Pension Plan
  • 401k Match
  • Employee Stock Purchase Plan
  • Tuition Reimbursement
  • Disability Insurance
  • Medical Insurance
  • Dental Insurance
  • Vision Insurance
Transamerica logo

Transamerica

3.4 Glassdoor

Longer lifespans are changing the way we exist. Instead of the traditional stages of learn, work, and retire, we now have the potential for a more fulfilling, multi-stage life. With this opportunity comes the need to plan for it. We enable financial professionals, brokers, agents, advisors, and employers to energize clients and employees to seize the possibilities longevity brings. So, no matter where someone is on their journey, we can help them pursue the freedom to live the life they want. Transamerica. Live your best life. Securities distributed by Transamerica Capital, Inc.Social terms: https://www.transamerica.com/social-media-guidelines

Founded in 1904
Baltimore, Maryland, USA
15K employees (550 in marketing)
56% recommend to a friend
73% CEO approval

Salaries

Posted range

$64K/yr – $74K/yr

Taken straight from the job posting.

See all Transamerica salaries

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