Responsibilities

• Build and deploy targeted email campaigns, automations, and customer journeys using Salesforce Marketing Cloud
• Create and manage assets across Email Studio, Journey Builder, Automation Studio, Content Builder, and Contact Builder
• Use AMPscript, SQL, and data extensions to power personalization, segmentation, and dynamic content
• Support end-to-end campaign execution, including setup, QA, scheduling, and post-send monitoring
• Partner with internal stakeholders to improve campaign performance, customer engagement, and overall experience
• Analyze campaign results and share actionable insights to optimize future campaigns
• Document processes, campaign standards, and platform best practices to support team consistency
• Contribute to cross-team initiatives and ongoing improvements in tools, processes, and workflows

Requirements

• 2+ years of hands-on experience in email marketing, with Salesforce Marketing Cloud experience required
• Working knowledge of AMPscript, SQL, audience segmentation, and dynamic content
• Experience managing data extensions, subscriber data, and relational data models
• Solid understanding of email best practices, including deliverability and compliance (such as CAN-SPAM)
• High attention to detail with strong organizational and problem-solving skills
• Clear written and verbal communication skills
• Ability to manage multiple projects and collaborate effectively across teams

Preferred

• Experience in financial services such as retirement, life insurance, or investments
• Familiarity with tools such as Litmus, Tableau, Seismic, or Outlook templates
• Exposure to Agile or Scrum ways of working
• Experience with other marketing platforms such as Mailchimp, HubSpot, or Marketo