Responsibilities
Under general direction, the Director of Marketing and Communications develops, recommends, and implements a comprehensive marketing and communications plan to support the College vision, mission and strategic goals. - The Director oversees and disseminates all external and internal communication programs. - Develop brand identity and implement a cohesive marketing plan to ensure continuity and consistency for use on the college website, college and program promotional materials, advertising, radio and television, social media, and video, print, and electronic formats. - Write, edit, design, illustrate, conceptualize and produce effective College publications. Coordinate and oversee the production of various print and electronic publications using design and publishing software application and/or use of contractors. Take, manage, and archive photographs for college promotional use. - Manage and monitor the College website to ensure the accuracy and appropriateness of information and communications in accordance with the vision, mission and strategic goals of the College. Establish procedures and protocol for use of College website. - Coordinate the effective distribution of marketing and communications materials to external and internal target groups. Write news releases, feature stories, and communications for both external and internal community dissemination. - Serve as editor of College publications. Establish College marketing and communications protocol. Control and administer internal marketing communication tools, such as media boards, located on all College campus sites. - Develop and maintain College's historical archive, including but not limited to related biographies, photos, news releases, mailing lists and event programs. - Work directly with the President and key administrators to develop and implement external and internal communications strategies. Produce College newsletter for campus community. - Oversee and manage the day-to-day operations of the Office of Marketing and Communications. Select, supervise, train, and evaluate staff. Develop, oversee and manage the operational budget and expenditures. - Plan, organize and oversee College events as assigned. - Maintain an understanding of current ideas, trends, laws, regulations, guidelines and practices pertaining to the areas of responsibility through continued study and participation in professional organizations. Seek and participate in professional development activities. - Serve on College and regional committees as assigned. - Perform other duties as assigned.