Integrated Marketing Manager (US/Canada)
USA
Posted 2 months ago
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Job Description
Description
- Represent the AMER region within global campaign pods and communicate campaign updates back to regional stakeholders.
- Support the execution of integrated full-funnel B2B marketing campaigns across multiple channels.
- Own audience segmentation strategy in partnership with Business Operations and Campaign Operations teams.
- Partner with Campaign Operations on program builds, lead routing, and audience targeting initiatives.
- Develop and execute email nurtures and Outreach sequences to support pipeline generation and customer engagement.
- Manage A/B testing strategies and campaign optimization efforts.
- Track campaign performance metrics and share actionable insights with regional and global teams.
- Coordinate virtual and in-person marketing events as needed.
- Maintain operational marketing materials and sales enablement assets to ensure teams have updated resources.
- Partner with external vendors to support sponsorship activations and demand generation campaign deliverables.
- 5–7 years of experience in integrated marketing, demand generation, or campaign marketing within B2B technology or SaaS organizations.
- Strong understanding of customer journey mapping and marketing tactics across the funnel.
- Experience with audience segmentation and familiarity with intent-based marketing tools.
- Excellent communication, stakeholder management, and cross-functional collaboration skills.
- Strong organizational and project management abilities with attention to detail.
- Ability to operate independently and proactively in fast-paced, ambiguous environments.
- Experience supporting campaign reporting, optimization, and performance tracking.
- Experience supporting regional or global B2B marketing programs.
- Familiarity with marketing automation and CRM platforms.
- Experience coordinating both virtual and in-person marketing events.
- Strong analytical mindset with the ability to translate data into actionable insights.
- Experience working closely with sales and campaign operations teams.
Key Responsibilities
- Represent the AMER region within global campaign pods and communicate campaign updates back to regional stakeholders.
- Support the execution of integrated full-funnel B2B marketing campaigns across multiple channels.
- Own audience segmentation strategy in partnership with Business Operations and Campaign Operations teams.
- Partner with Campaign Operations on program builds, lead routing, and audience targeting initiatives.
- Develop and execute email nurtures and Outreach sequences to support pipeline generation and customer engagement.
- Manage A/B testing strategies and campaign optimization efforts.
- Track campaign performance metrics and share actionable insights with regional and global teams.
- Coordinate virtual and in-person marketing events as needed.
- Maintain operational marketing materials and sales enablement assets to ensure teams have updated resources.
- Partner with external vendors to support sponsorship activations and demand generation campaign deliverables.
About Algomarketing®
At Algomarketing, we help marketing teams do more.We work with high-growth and enterprise B2B companies to scale marketing execution through AI-proficient talent who integrate seamlessly with internal teams. Whether it’s demand generation, campaign ops, or marketing systems, our Algos bring the expertise, flexibility, and innovation to keep things moving.We know the challenges: hiring freezes, bandwidth gaps, evolving tech stacks, and the pressure to deliver - fast. That’s why we take a consultative approach, aligning closely to your objectives and getting up to speed quickly.Our team spans 35+ countries across 6 continents, ready to embed wherever your teams are - regional hubs, global offices, or fully remote. We empower global marketing at scale.Want to see what that looks like in action?Explore our customer stories to see how we’ve helped some of the world’s leading brands deliver faster, smarter marketing execution.Algomarketing. Talent-ready. Future-ready.
