Responsibilities

• Coordinate campaigns: Design and lead integrated campaigns across key audiences and target clients, establishing scalable frameworks and processes that connect digital, events, content, and ABM channels into cohesive buyer journeys
• Execute the strategy: Create and implement campaign programs including thought leadership moments, paid programming, nurture streams, executive engagement programs, and ABM activations.
• Drive cross-functional collaboration: Collaborate with stakeholders across Marketing, GTM, and Norm Law to ensure campaigns align with company-wide strategy while meeting client- and narrative-specific needs
• Maintain the message: Coordinate across Marketing to ensure consistent messaging and positioning across all campaign touchpoints
• Drive project management: Manage campaign resources including agency partners, vendors, and internal creative and content stakeholders to deliver programs on time and on budget
• Own the metrics: Drive continuous improvement through post-campaign analysis, stakeholder feedback, and data-driven optimization

Requirements

• 3-5+ years of experience in demand generation, integrated marketing, or campaigns.
• Have a track record of successfully building and scaling integrated campaign programs that span digital, events, content, and ABM channels
• Have strong analytical skills and a data-driven approach to campaign optimization and attribution
• Have strong project management skills with experience managing complex, multi-channel campaigns simultaneously
• Are comfortable with ambiguity and thrive in fast-paced, evolving environments with a bias for thoughtful action
• Creative and strategic thinking, you can turn a vague idea or goal into a concrete, compelling plan and see it through to execution

Preferred

• Familiarity with AI, legal technology, regulation and policy, or another complex enterprise category
• Scaled integrated marketing programs across channels
• Expertise in 2-3 marketing channels (paid, webinars, content, etc.) with a passion to excel in new ones (AEO, social, etc.)

Benefits

• 401(k) with employer match; health, dental, and vision coverage; unlimited paid time off; free lunch in the office daily; and an employee referral bonus program.
• Relocation: [If applicable] Financial support to ease your move to New York City, designed to make the transition smooth and stress-free.